How do other sports deal with the World Cup?
In a world where it is difficult to attract and keep people’s attention, how do sports (events) compete with an event like the FIFA World Cup? The football tournament, held once every four years,...
Sports event
Red Bull Mind Gamers: a boost for mind games?
Mind games like chess and go have a long and rich history. Generally not as popular as many ‘classical’ sports or even esports these days, it certainly attracts many people from all walks of...
The Laver Cup – the latest new tennis format
The first edition of the Laver Cup takes place in Prague, Czech Republic, between September 22 and 24. Named after legendary tennis player Rod Laver, it sees six European male players face off against...
Fan activities at Roland Garros 2017
Roland Garros 2017 takes place from May 22 till June 11. The tournament constantly improves all kinds of features. It has finally gotten the go-ahead on expanding the site and redevelopments of the stadium,...
Sponsoring: Copa América Centenario vs. EURO 2016
Host country USA kicks off the Copa América Centenario on Friday (3 June). A week later France kicks off EURO 2016. Despite corruption scandals and safety issues, companies continue sponsoring these major events. A...
Breaking down the kit sponsors at EURO 2016
The 2016 UEFA European Championship takes place in France from June 10th till July 10th. It is only one of the many exciting sports events this summer. The tournament has expanded to 24 teams...
