Where the worlds of sports and business cross
Changing venues. Sooner or later sports organisations change their home base. Sometimes they invest in infrastructure, either by renovating or starting brand new projects, expecting future financial returns. At times relocating is the only...
The FIFA Club World Cup is the international club competition where the year’s continental champions face off. We take a look at a few of the business aspects of the FIFA Club World Cup, from...
Tennis is no stranger to introducing new formats and new competitions. Some of them have become big successes and have attracted new fans in new markets, while others have disappeared with financial problems. The...
In the ATP Finals the year’s best eight singles players and best eight doubles teams face off. The prestigious season-ending tournament is a spectacle on and off court. With a fan village, big sponsors...
At the WTA Finals the year’s best eight singles players and best eight doubles teams face off. The prestigious season-ending tournament is a spectacle on and off court. With a fan village, a coaches...
In a world where it is difficult to attract and keep people’s attention, how do sports (events) compete with an event like the FIFA World Cup? The football tournament, held once every four years,...
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