Hydrogen: the skull logo emerging in tennis
If you follow tennis, you probably have seen the skull logo on players’ clothing at some point. An unexpected logo on tennis courts, partnered with some bold designs, you probably wondered what kind of...
Marketing
2018-2019 Champions League kit sponsors and shirt sponsors
Like for previous seasons – e.g. 2017-2018 – and for the 2018-2019 Premier League, we have taken a look at the kit and shirt sponsors of the 32 teams participating in the UEFA Champions...
The Brand Novak Djokovic: Businesses (Part 2)
Novak Djokovic is not only busy playing tennis. Over the years the Serb has invested in several entrepreneurial projects. Similar to both Nadal and Federer, most of Djokovic’s businesses are managed together with his...
Overview of the 2018/2019 Premier League sponsors
Note: This article is subject to changes when new deals are announced. Who wears what in the English Premier League? Which apparel brands are dominating on the Premier League pitches? Are most shirt and...
The Brand Novak Djokovic: Sponsors (Part 1)
As one of the Big Four in tennis, Novak Djokovic has plenty of on-court and off-court appeal to tennis fans and sponsors. Djokovic has been ranked number one for over 220 weeks, including 122...
The ‘We Are Tennis’ campaign by BNP Paribas
To leverage sponsorship deals, companies implement countless campaigns. Ranging from commercials to online communities. Peugeot, for example, launched the ‘Drive To Tennis’ campaign, involving the tennis players they sponsor. BNP Paribas is also active...
