Marketing

2019 MLS kit and shirt sponsors

2019 MLS kit and shirt sponsors

Since 2008 the MLS has increased immensely. The average club value has gone from $37 million to $240 million in 2018. And where there were only 14 teams a decade ago, the addition of...

Nikoloz Basilashvili in Hydrogen skull logo

Hydrogen: the skull logo emerging in tennis

If you follow tennis, you probably have seen the skull logo on players’ clothing at some point. An unexpected logo on tennis courts, partnered with some bold designs, you probably wondered what kind of...

Djokovic

The Brand Novak Djokovic: Businesses (Part 2)

Novak Djokovic is not only busy playing tennis. Over the years the Serb has invested in several entrepreneurial projects. Similar to both Nadal and Federer, most of Djokovic’s businesses are managed together with his...

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