Where the worlds of sports and business cross
Roger Federer has a balanced team around him that handles the business ‘Roger Federer’. His brand-recognition is high. Helped of course by the Swiss’ on-court performances and charisma. In the first part of The...
Roger Federer is one of the greatest tennis players of all time. He has great charisma on and off the court. Qualities that make major brands line up to sponsor him. So far Federer...
A new tennis season means new outfits on court. But what does the sponsorship landscape at the top of professional tennis look like? In this article we look at some (recent) major deals and...
Some of the highest paid athletes when it comes to endorsements are tennis players. But to earn the money, they often have to participate in ads. So let’s take a look at five of...
From June 14th till July 15th Russia will host the 2018 World Cup. 32 nations, including debutants Panama and Iceland, will compete across 11 Russian cities for the World Cup. After analysing the kit sponsors at...
Sports stars and organisations have long been more than just sports stars and organisations. They are brands and entertainment providers. Going beyond their abilities and achievements on sports fields. Now they are again expanding...
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