2019 MLS kit and shirt sponsors
Since 2008 the MLS has increased immensely. The average club value has gone from $37 million to $240 million in 2018. And where there were only 14 teams a decade ago, the addition of...
Marketing
The sponsorship landscape at the top of professional tennis
Note: This article has been updated for the 2019 season. A new tennis season means new outfits on court. But what does the sponsorship landscape at the top of professional tennis look like? In...
Hydrogen: the skull logo emerging in tennis
If you follow tennis, you probably have seen the skull logo on players’ clothing at some point. An unexpected logo on tennis courts, partnered with some bold designs, you probably wondered what kind of...
2018-2019 Champions League kit sponsors and shirt sponsors
Like for previous seasons – e.g. 2017-2018 – and for the 2018-2019 Premier League, we have taken a look at the kit and shirt sponsors of the 32 teams participating in the UEFA Champions...
The Brand Novak Djokovic: Businesses (Part 2)
Novak Djokovic is not only busy playing tennis. Over the years the Serb has invested in several entrepreneurial projects. Similar to both Nadal and Federer, most of Djokovic’s businesses are managed together with his...
Overview of the 2018/2019 Premier League sponsors
Note: This article is subject to changes when new deals are announced. Who wears what in the English Premier League? Which apparel brands are dominating on the Premier League pitches? Are most shirt and...
