Where the worlds of sports and business cross
Star athletes are loved and seen as role models who are in an ideal position to raise awareness and funds for good causes. At times these athletes work closely with existing philanthropic organisations, for...
With the growth of the esports industry in recent years, traditional sports have encountered a new competitor with which it has to vie for people’s attention. In 2015 esports generated about $400 million in...
It is a returning phenomenon, fans protesting against club boards’ decisions. The protests by Hull City supporters against owner Assem Allam’s attempt to rename the club as Hull Tigers, got a lot of attention...
That professional sports are big business is in no other sport more visible than in football. The commercialisation of professional football clubs started a long time ago and will only keep progressing. Like clubs,...
The 51st Super Bowl – the final of the National Football League (NFL) – takes place between the Atlanta Falcons and New England Patriots at the NRG Stadium in Houston, Texas on February 5th. An...
The 2017 Australian Open – the first Grand Slam of the year – takes place at Melbourne Park from 16 to 29 January. Known as the Happy Slam, the tournament also wants to be...
