How do other sports deal with the World Cup?
In a world where it is difficult to attract and keep people’s attention, how do sports (events) compete with an event like the FIFA World Cup? The football tournament, held once every four years,...
Management
Red Bull Mind Gamers: a boost for mind games?
Mind games like chess and GO have a long and rich history. Generally not as popular as many ‘classical’ sports or even esports these days, it certainly attracts many people from all walks of...
Where to play fantasy tennis online?
Fantasy sports are getting more and more popular. New sports are added, daily fantasy sports is growing and sports organisations like football leagues run their own fantasy games. So how is fantasy tennis doing...
How the partnership between the WTA and SAP fuels women’s tennis
Since 2013 the Women’s Tennis Association (WTA) has partnered with German software firm SAP to bring women’s tennis to a higher level on and off the court. The partnership has led to the introduction...
The Laver Cup – the latest new tennis format
The first edition of the Laver Cup takes place in Prague, Czech Republic, between September 22 and 24. Named after legendary tennis player Rod Laver, it sees six European male players face off against...
Philanthropy: How Federer influences the future of a million kids
Star athletes are loved and seen as role models who are in an ideal position to raise awareness and funds for good causes. At times these athletes work closely with existing philanthropic organisations, for...
