Where the worlds of sports and business cross
The Australian Open is the first of four Grand Slam tournaments every year. Organised by Tennis Australia and the ITF, the event is played on hardcourt during the Australian summer. Summer vibes, live music,...
In the ATP Finals the year’s best eight singles players and best eight doubles teams face off. The prestigious season-ending tournament is a spectacle on and off court. With a fan village, big sponsors...
At the WTA Finals the year’s best eight singles players and best eight doubles teams face off. The prestigious season-ending tournament is a spectacle on and off court. With a fan village, a coaches...
Changing venues. Sooner or later sports organisations change their home base. Sometimes they invest in infrastructure, either by renovating or starting brand new projects, expecting future financial returns. At times relocation is the only...
Changing venues. Sooner or later sports organisations change their home base. Sometimes they invest in infrastructure, either by renovating or starting brand new projects, expecting future financial returns. At times relocating is the only...
Tennis is no stranger to introducing new formats and new competitions. Some of them have become big successes and have attracted new fans in new markets, while others have disappeared with financial problems. The...
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