El Clásico: MVP, economic power and sponsors
El Clásico – the match between Real Madrid and FC Barcelona is one of the highest anticipated matches in world football and broadcasted live all across the world. How do the two Spanish giants compare...
Where the worlds of sports and business cross
El Clásico – the match between Real Madrid and FC Barcelona is one of the highest anticipated matches in world football and broadcasted live all across the world. How do the two Spanish giants compare...
One way sports organisations earn income is through the sale of merchandise and refreshments. It is also part of the match-day experience. Nothing is more frustrating than long lines when buying a drink or...
On Saturday the 4th of July the 102nd edition of the Tour de France will start in Utrecht. It is the sixth Dutch city to host the Tour after Amsterdam (1954), Scheveningen (1973), Leiden (1978),...
The biggest club competition in European football is down to its last four competitors. Today Atlético Madrid will face Chelsea in the first leg of the UEFA Champions League semifinal, while Real Madrid will...
Real Madrid is willing to pay 98 million Euros for Tottenham Hotspur player Gareth Bale. That is more than the record 94 million that Real Madrid paid for Ronaldo. So is Bale better now than Ronaldo...
It is that time again in European football – the time of million-Euro transfers. With the transfer of Neymar to Barcelona, Alcantara to Bayern and Real Madrid stocking up on some promising young players,...