Where the worlds of sports and business cross
Giving fans a tailor-made fan experience is no easy feat when fan bases are made up of a diverse range of demographics. Age, gender, location, ethnicity and income are just a few factors to...
Roland Garros 2015 is in the books. Another great Grand Slam and another organisation that really tries to engage fans and provide value through their social media channels. The Australian Open already provided great...
This post is a follow up to the post 11 reasons fans follow a clubs’ social media channels. Knowledge is power. Knowing the reasons fans follow you on Twitter, Facebook, YouTube, Snapchat or any...
All but one club in the top five European football leagues are active on Twitter. Many of the clubs are connecting with their fans on at least three different social media channels. In order...
It’s almost Christmas and the perfect time for football clubs to sell their merchandise. Are football clubs altering their online stores for Christmas? Are there any special Christmas deals? And are there major differences...
Social media takes a central role in how sports entities communicate with their fan base and the media. Clubs and sports entities are proud of the amount of online followers they have. More online...
