Tennis players with an own clothing line
There are a number of tennis players with an own clothing line. Some of these lines have become respectable brands. Others sponsor several tour players or are only worn by the player.
Players like Nadal and Serena Williams don’t have an own on-court clothing line. They do have an own collection at a major brand (both at Nike) and are often involved in the design process. Svetlana Kuznetsova – who works with the interesting brand Qiaodan – is said to also have a say in the clothing designed for her. While Tommy Haas had his own collection at German company Sportkind.
So which tennis players have created an own clothing line?
EleVen by Venus Williams
One of the best-known examples of a tennis player with a clothing line is Venus Williams. The American launched EleVen, “a women’s activewear lifestyle brand”, in co-operation with a major brand in 2007. Unfortunately the brand went bankrupt.
Williams was able to relaunch her clothing line and sell it online, including on her own website and Tennis Warehouse. So far the company mainly focusses on the US market. In August of 2017, EleVen announced it would launch the brand in Nigeria.
Serena Williams off-court clothing line Serena
Venus’ sister Serena does not have her own on-court clothing line, but she did launch her off-court line Serena in 2018. The brand makes ‘Strong Sexy Sophisticated Clothing’ for every woman and of all sizes. They also have some items for men.
With the hashtag #BeSeenBeHeard, which is also printed on some items, it celebrates confidence and diversity.
And although Serena has her own on-court collection with Nike, she does have some tennis related items. For the Australian Open for example she has a casual t-shirt with her logo S on it and ‘Melbourne’
Domi by Dominika Cibulková
Slovak tennis player Dominika Cibulková launched her line by Domi in 2014. The line has various outfits for men, women and children often with the phrase “pome” (characteristic for Cibulková) or her image on it. It also contains some accessories like a phone cover, key ring and playing cards.
She sells it all in her online shop and although not exactly clear, it seems like a part of the sales go to her foundation.
Camila Giorgi wears her mom’s designs
Camila Giorgi wears her own designs on court. Or better said her mom’s, who is a fashion designer. The Italian’s unique and fun outfits are not branded with an own logo, but the logo of her sponsor G. Can-pack is visible.
Camilla and her mom are said to start a business together and thus officially launch a tennis line.
Tonic Tennis by Martina Hingis
Canadian brand Tonic already existed when Grand Slam winner Martina Hingis partnered with them in 2009. Hingis discovered the brand when shopping for training gear, contacted the company and the two launched a tennis collection.
Hingis is not the only one wearing Tonic Tennis by Martina Hingis. 11 other female tennis players wear Tonic, including Gabriela Dabrowski, Magda Linette, Vera Zvonareva and Veronica Cepede Royg.
SM by Sania Mirza
Former doubles world-number one Sania Mirza also launched her own clothing line called SM in 2017, after having worn Adidas for many years. The Indian’s brand name SM comes from her initials.
Chris Evert with Chrissie by Tail
Former tennis star Chris Evert approached Tail Activewear to launch a tennis line. Chrissie by Tail contains tennis and general active apparel made to fit all women. The brand sponsors one WTA player (Maria Sanchez), but the brand mainly wants to focus on moms and women for the time being.
Pironetic by Tsvetana Pironkova
Before the start of Wimbledon 2017, Tsvetana Pironkova announced the launch of her clothing line Pironetic. After a year of preparation the Bulgarian was able to debut her own brand.
Victor Estrella Burgos
Victor Estrella Burgos is one of the few (if not only) men on tour to have launched his own clothing line. In 2017 Victor Estrella by UniMag became available and the Dominican plans on creating outfits for tennis players of all ages.
DB flppr by Kirsten Flipkens
In the beginning of 2017 Kirsten Flipkens launched DB flppr in cooperation with DeuxBelges. Flppr refers to the Belgian’s nickname, Flipper. The collection includes all kinds of outfits for men, women and children and is not limited to tennis outfits.
[Note: the online shop is unavailable, so it is unclear what the current status of DB flppr is]
Björn Borg trademark
Another famous sports apparel and underwear brand is Björn Borg, named after the former Swedish professional tennis player. In 2006 the company acquired the full trademarks to the name. By 2019 the company wants to become the number one sports fashion brand for people who want to be active and attractive.
Most of the tennis players who start an own clothing line are female, often in cooperation with a company active in the fashion industry. But there are just a few of them. Male tennis players are even less active in this area, especially when you compare it to football players who have launched a clothing line. However, now and then some (former) tennis players take the leap and launch their own clothing line.