How do other sports deal with the World Cup?
In a world where it is difficult to attract and keep people’s attention, how do sports (events) compete with an event like the FIFA World Cup? The football tournament, held once every four years,...
Wimbledon
Wimbledon embraces digital innovation to enhance fan experience
The prestigious tennis tournament Wimbledon – one of the world’s biggest sports events – takes place from 27 June until 10 July. The tournament stays true to its history and differentiates itself from the...
A ‘Grand Slam Dunk’ or not so much?
Based on the past two decades what will the Australian Open winners do at the other Grand Slams The man and woman winning the Australian Open this weekend will have a great start to...
Wimbledon, it’s a whole different ball game
“They act like they’ve got the biggest tournament in the world, and they’re right, they do.” – Pete Sampras – A new edition of Wimbledon has begun, with fresh grass courts, no overexposure of...
