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The ‘We Are Tennis’ campaign by BNP Paribas

To leverage sponsorship deals, companies implement countless campaigns. Ranging from commercials to online communities. Peugeot, for example, launched the ‘Drive To Tennis’ campaign, involving the tennis players they sponsor. BNP Paribas is also active...

Fan engagement

7 online fan engagement ideas from football

Social media takes a central role in how sports entities communicate with their fan base and the media. Clubs and sports entities are proud of the amount of online followers they have. More online...

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