Where the worlds of sports and business cross
To leverage sponsorship deals, companies implement countless campaigns. Ranging from commercials to online communities. Peugeot, for example, launched the ‘Drive To Tennis’ campaign, involving the tennis players they sponsor. BNP Paribas is also active...
GearGeek.com is an online NHL player equipment database for ice hockey players, fans and gear fanatics. It keeps track of the equipment being used by every active NHL player: sticks, gloves, pants, skates and...
Giving fans a tailor-made fan experience is no easy feat when fan bases are made up of a diverse range of demographics. Age, gender, location, ethnicity and income are just a few factors to...
Football clubs’ fan bases are enormous and constantly growing. Clubs like Real Madrid, Chelsea and Juventus have fans all around the world. In order to keep growing, clubs need to engage with these fans...
It’s almost Christmas and the perfect time for football clubs to sell their merchandise. Are football clubs altering their online stores for Christmas? Are there any special Christmas deals? And are there major differences...
Social media takes a central role in how sports entities communicate with their fan base and the media. Clubs and sports entities are proud of the amount of online followers they have. More online...
