Super Bowl 51 in Houston

Super Bowl: much more than a sports match

The 51st Super Bowl – the final of the National Football League (NFL) – takes place between the Atlanta Falcons and New England Patriots at the NRG Stadium in Houston, Texas on February 5th. An...

6 OFFLINE fan engagement ideas from football

Sports entities should notice the importance fan engagement has in growing and having success as a business. Sports clubs and events want to have sold-out stadiums. Fan engagement is key in achieving this goal,...

July is Le Tour de France month

A new month means new sports events. The 2014 FIFA World Cup will finally reach its climax with the final at the Maracaña in Rio de Janeiro on the 13th of July. Another major...

The latest need-to-knows about the US Open

Today a new edition of the US Open has begun. This New York City based tennis championship will see the greats of the tennis world compete including defending champions Andy Murray and Serena Williams....

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