Where the worlds of sports and business cross
To leverage sponsorship deals, companies implement countless campaigns. Ranging from commercials to online communities. Peugeot, for example, launched the ‘Drive To Tennis’ campaign, involving the tennis players they sponsor. BNP Paribas is also active...
Roger Federer has a balanced team around him that handles the business ‘Roger Federer’. His brand-recognition is high. Helped of course by the Swiss’ on-court performances and charisma. In the first part of The...
Fantasy sports is on the rise, but fantasy tennis has yet to truly catch on. There are just a few fantasy tennis contest providers out there. German startup Tennis Prophet is one of them....
Roger Federer is one of the greatest tennis players of all time. He has great charisma on and off the court. Qualities that make major brands line up to sponsor him. So far Federer...
Fantasy sports are getting more and more popular. New sports are added, daily fantasy sports is growing and sports organisations like football leagues run their own fantasy games. So how is fantasy tennis doing...
Some of the highest paid athletes when it comes to endorsements are tennis players. But to earn the money, they often have to participate in ads. So let’s take a look at five of...
