Shirt sponsors in tennis: from Peugeot to Mary Cohr to ROKiT
A look at shirt sponsors in tennis. Is there a difference between men and women? And which companies invest in such sponsorships?
Tennis
Changing venues: The Miami Open’s move to Hard Rock Stadium
Changing venues. Sooner or later sports organisations change their home base. Sometimes they invest in infrastructure, either by renovating or starting brand new projects, expecting future financial returns. At times relocating is the only...
Hydrogen: the skull logo emerging in tennis
If you follow tennis, you probably have seen the skull logo on players’ clothing at some point. An unexpected logo on tennis courts, partnered with some bold designs, you probably wondered what kind of...
The Brand Novak Djokovic: Businesses (Part 2)
Novak Djokovic is not only busy playing tennis. Over the years the Serb has invested in several entrepreneurial projects. Similar to both Nadal and Federer, most of Djokovic’s businesses are managed together with his...
The Brand Novak Djokovic: Sponsors (Part 1)
As one of the Big Four in tennis, Novak Djokovic has plenty of on-court and off-court appeal to tennis fans and sponsors. Djokovic has been ranked number one for over 220 weeks, including 122...
How do other sports deal with the World Cup?
In a world where it is difficult to attract and keep people’s attention, how do sports (events) compete with an event like the FIFA World Cup? The football tournament, held once every four years,...
