Digital transformation in sports
Digital transformation in sports is a must. What do industry stakeholders say are the key areas to transform and what are focus points during the process?
Technology
Your next theme park visit will be all about Barca or the NBA
Sports stars and organisations have long been more than just sports stars and organisations. They are brands and entertainment providers. Going beyond their abilities and achievements on sports fields. Now they are again expanding...
How new payment tools are part of the modern stadium experience
One way sports organisations earn income is through the sale of merchandise and refreshments. It is also part of the match-day experience. Nothing is more frustrating than long lines when buying a drink or...
BriziCam the fan-controlled camera at sports events
Imagine a group of 25 elementary students dabbing in the stands to take the perfect picture. This is what happened at the Mutua Madrid Open when Spanish kids on a field trip used the...
How tennis uses stats to enhance the fan’s viewing experience
During a tennis match numerous data points are collected. How fast is a serve? How many net points are won? Where are the balls landing? These data points are valuable for players and coaches...
5 exciting features at the Mutua Madrid Open
The Mutua Madrid Open is a Masters 1000 and WTA Premier event. This makes it one of the major tennis tournaments on tour only behind the Grand Slam and year-end tournaments. By using the...
