Where the worlds of sports and business cross
Changing venues. Sooner or later sports organisations change their home base. Sometimes they invest in infrastructure, either by renovating or starting brand new projects, expecting future financial returns. At times relocating is the only...
In a world where it is difficult to attract and keep people’s attention, how do sports (events) compete with an event like the FIFA World Cup? The football tournament, held once every four years,...
From June 14th till July 15th Russia will host the 2018 World Cup. 32 nations, including debutants Panama and Iceland, will compete across 11 Russian cities for the World Cup. After analysing the kit sponsors at...
The first edition of the Laver Cup takes place in Prague, Czech Republic, between September 22 and 24. Named after legendary tennis player Rod Laver, it sees six European male players face off against...
The UEFA Women’s EURO takes place in the Netherlands between July 16 and August 6. 16 European nations participate, including Germany – champion of the last six editions – and five debutants. The 31...
Imagine a group of 25 elementary students dabbing in the stands to take the perfect picture. This is what happened at the Mutua Madrid Open when Spanish kids on a field trip used the...
