2022 FIFA World Cup kit sponsors
From November 20th till December 18th, Qatar will host the 2022 World Cup. 32 nations will compete across five cities for the World Cup. It is the first time the tournament will not take place during...
Sports events
FIFA Club World Cup: prize money, sponsors, attendance and more
We take a look at some business aspects of the FIFA Club World Cup. From location to prize money and from attendance figures to sponsors.
Peugeot’s campaigns to activate tennis sponsorships: Drive to Tennis and NextGen Lions
French car manufacturer Peugeot actively partners with key organisations and players within tennis. Although Peugeot is not the only car manufacturer to sponsor the tennis industry, it is one of the most visible ones....
Copa América: prize money, sponsors, attendance and more
A look at a few business aspects of the 2019 Copa América, from location to prize money and from attendance figures to sponsors.
Changing venues: The Miami Open’s move to Hard Rock Stadium
Changing venues. Sooner or later sports organisations change their home base. Sometimes they invest in infrastructure, either by renovating or starting brand new projects, expecting future financial returns. At times relocating is the only...
How do other sports deal with the World Cup?
In a world where it is difficult to attract and keep people’s attention, how do sports (events) compete with an event like the FIFA World Cup? The football tournament, held once every four years,...
