Where the worlds of sports and business cross
Note: This article is subject to changes when new deals are announced. Who wears what in the English Premier League? Which apparel brands are dominating on the Premier League pitches? Are most shirt and...
As one of the Big Four in tennis, Novak Djokovic has plenty of on-court and off-court appeal to tennis fans and sponsors. Djokovic has been ranked number one for over 220 weeks, including 122...
To leverage sponsorship deals, companies implement countless campaigns. Ranging from commercials to online communities. Peugeot, for example, launched the ‘Drive To Tennis’ campaign, involving the tennis players they sponsor. BNP Paribas is also active...
Roger Federer is one of the greatest tennis players of all time. He has great charisma on and off the court. Qualities that make major brands line up to sponsor him. So far Federer...
A new tennis season means new outfits on court. But what does the sponsorship landscape at the top of professional tennis look like? In this article we look at some (recent) major deals and...
Some of the highest paid athletes when it comes to endorsements are tennis players. But to earn the money, they often have to participate in ads. So let’s take a look at five of...
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