Where the worlds of sports and business cross
Recent headlines about declining TV ratings for National Football League (NFL) and English Premier League (EPL) games and about a substantial loss of subscribers for sports channel ESPN, have shaken the international sports world. Again...
With the 2016 WTA Finals Singapore taking place this week, this year’s Road to Singapore has reached its final destination. With only one non-European player (Madison Keys) playing in the WTA’s showcase tournament, it...
The prestigious tennis tournament Wimbledon – one of the world’s biggest sports events – takes place from 27 June until 10 July. The tournament stays true to its history and differentiates itself from the...
I talked to Isabel Diaz del Castillo about sports sponsorship and digital marketing. Two years ago Isabel started her own marketing company in her native Colombia. The company focuses on sports sponsorship, software analysing...
The international market for live-sports content changes rapidly. Social platforms, like Twitter and Facebook, are now bidding for sports broadcasting rights. Due to the development and rise of ‘live video tools’, these platforms – like television...
This article analyses the social media activity of two top tier tennis tournaments, the BNP Paribas Open and the Miami Open. Both USA hard court tennis tournaments held over two weeks in March. Social...
