How do other sports deal with the World Cup?
In a world where it is difficult to attract and keep people’s attention, how do sports (events) compete with an event like the FIFA World Cup? The football tournament, held once every four years,...
Social media
The ‘We Are Tennis’ campaign by BNP Paribas
To leverage sponsorship deals, companies implement countless campaigns. Ranging from commercials to online communities. Peugeot, for example, launched the ‘Drive To Tennis’ campaign, involving the tennis players they sponsor. BNP Paribas is also active...
ZenSports: a social platform to find and connect with others to play sports
Looking for someone to play tennis with who has your skill level? Want to organise a pickup basketball game this evening, but have a hard time finding players? Then the launch of ZenSports could...
Sports industry early adopter of newest technological innovations
The sports industry is often one of the early adopters of the newest technological innovations. By quickly adopting technological developments, sports organisations hope to improve the on-field and off-field performance and to outperform competitors....
Sports community challenged to revolutionise the fan experience
On behalf of a large international company, innovation company HYVE is holding the Future Fan Experience contest to uncover innovative and creative ideas to enhance the fan experience of sports fans. With the contest in full...
Infographic: Andy Murray vs Novak Djokovic Final ATP World Tour Finals
Andy Murray and Novak Djokovic square off in the final of the 2016 Barclays ATP World Tour Finals in London with the year-end No.1 ranking up for grabs. The infographic below compares the two...
