Digital transformation in sports
Digital transformation in sports is a must. What do industry stakeholders say are the key areas to transform and what are focus points during the process?
Revenue
Real Madrid’s revenue will give them the edge in the Champions League
The biggest club competition in European football is down to its last four competitors. Today Atlético Madrid will face Chelsea in the first leg of the UEFA Champions League semifinal, while Real Madrid will...
Brands Nike and Adidas dominate on the elite sports pitches
When you think about the market of sports brands your mind immediately recollects Adidas and Nike, maybe followed by Asics, Puma and a particular national brand. Nike and Adidas are market leaders in the...
