The Brand Novak Djokovic: Businesses (Part 2)

Novak Djokovic is not only busy playing tennis. Over the years the Serb has invested in several entrepreneurial projects. Similar to both Nadal and Federer, most of Djokovic’s businesses are managed together with his...

The Brand Roger Federer: Businesses (Part 2)

Roger Federer has a balanced team around him that handles the business ‘Roger Federer’. His brand-recognition is high. Helped of course by the Swiss’ on-court performances and charisma. In the first part of The...

Rafael Nadal's Businesses - Sports Centre

The Brand Rafael Nadal: Businesses (Part 2)

Besides being a great tennis player, Rafael Nadal is an entrepreneur and business owner. His businesses are part of his brand. Part of how everyone – fans, other businesses and (potential) customers – sees...

The athlete philanthropist

Philanthropy is defined as the desire to promote the welfare of others. Who better to be a philanthropist than a star athlete? Athletes are loved, admired and in a position to raise awareness and...

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