Where the worlds of sports and business cross
Note: This article is subject to changes when new deals are announced. Who wears what in the English Premier League? Which apparel brands are dominating on the Premier League pitches? Are most shirt and...
Roger Federer is one of the greatest tennis players of all time. He has great charisma on and off the court. Qualities that make major brands line up to sponsor him. So far Federer...
A new tennis season means new outfits on court. But what does the sponsorship landscape at the top of professional tennis look like? In this article we look at some (recent) major deals and...
Some of the highest paid athletes when it comes to endorsements are tennis players. But to earn the money, they often have to participate in ads. So let’s take a look at five of...
From June 14th till July 15th Russia will host the 2018 World Cup. 32 nations, including debutants Panama and Iceland, will compete across 11 Russian cities for the World Cup. After analysing the kit sponsors at...
For some brands it is a blessing when the team they sponsor qualifies for the Champions League. It means more international exposure. For others it is a must, as they entered the sponsorship agreement...
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