Where the worlds of sports and business cross
I talked to Isabel Diaz del Castillo about sports sponsorship and digital marketing. Two years ago Isabel started her own marketing company in her native Colombia. The company focuses on sports sponsorship, software analysing...
[cookie height=”100%” width=”100%”] #ClubWC kicks off later this week! We look back at a brief history of the tournament here: https://t.co/UDqd8JFGbE pic.twitter.com/Yjebuo9YWm — FIFA.com (@FIFAcom) December 6, 2015 [/cookie]The 12th edition of the FIFA...
The introduction of the International Premier Tennis League (IPTL) last year has diversified the tennis industry. The new tennis format offers fans an exciting and different product in December, a month that is traditionally...
Football clubs’ fan bases are enormous and constantly growing. Clubs like Real Madrid, Chelsea and Juventus have fans all around the world. In order to keep growing, clubs need to engage with these fans...
There are enormous opportunities for international sports teams in the Chinese market. The NBA calls China their largest international market. While European football teams are increasingly targeting the Asian market both online and by playing...
The International Premier Tennis League (IPTL) setup and seeming success confirm that tennis is on the rise in Asia. By providing tennis in a new format with new rules in a different period to...
