New markets

Teams use Chinese New Year to engage with Chinese fans

There are enormous opportunities for international sports teams in the Chinese market. The NBA calls China their largest international market. While European football teams are increasingly targeting the Asian market both online and by playing...

IPTL

4 business takeaways from the IPTL setup

The International Premier Tennis League (IPTL) setup and seeming success confirm that tennis is on the rise in Asia. By providing tennis in a new format with new rules in a different period to...

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