How esports fuels traditional sports
With the growth of the esports industry in recent years, traditional sports have encountered a new competitor with which it has to vie for people’s attention. In 2015 esports generated about $400 million in...
New markets
Is the market for sports TV rights about to crash?
Recent headlines about declining TV ratings for National Football League (NFL) and English Premier League (EPL) games and about a substantial loss of subscribers for sports channel ESPN, have shaken the international sports world. Again...
Football schools – a growth market for European top clubs
Talented football kids from Moscow (Russia), Mumbai (India), Charlotte (USA) and Lagos (Nigeria) are now able to experience the Barcelona style. These four cities are the latest places where FC Barcelona has opened a...
New tennis events challenge the status quo
Tennis is a sport loyal to tradition where rules have hardly changed over time. Yet recently new events and formats have been introduced to develop the sport, to expand into new markets and to...
How the NFL aims for globalisation of American Football
American Football is one of biggest sports in the US. The income of the National Football League (NFL) was around $14 billion for the 2016 season and was at $18 billion in 2021. Many at high schools...
The International Champions Cup as growth injection for top clubs and football worldwide
Pre-season has started for football teams of the highest European divisions. Normally it is a time to gain fitness and prepare for the new season. As of late top clubs also see and use...
