Tagged: New markets

How esports fuels traditional sports

With the growth of the esports industry in recent years, traditional sports have encountered a new competitor with which it has to vie for people’s attention. In 2015 esports generated about $400 million in...

market for sports TV rights

Is the market for sports TV rights about to crash?

Recent headlines about declining TV ratings for National Football League (NFL) and English Premier League (EPL) games and about a substantial loss of subscribers for sports channel ESPN, have shaken the international sports world. Again...

New tennis events challenge the status quo

New tennis events challenge the status quo

Tennis is a sport loyal to tradition where rules have hardly changed over time. Yet recently new events and formats have been introduced to develop the sport, to expand into new markets and to...

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