Merchandise

The curious case of Kuznetsova’s sponsor Qiaodan

In the beginning of 2013 Russian tennis ace Svetlana Kuznetsova switched from well-known brand Fila to Qiaodan, a relative unknown brand. The partnership between the two-time Grand Slam champion and the Chinese clothing brand...

Footballers with their own clothing line

That professional sports are big business is in no other sport more visible than in football. The commercialisation of professional football clubs started a long time ago and will only keep progressing. Like clubs,...

Infographic: Kit Sponsors UCL 15/16 Last 16

A few months ago Score and Change published two articles about the sponsors of all the teams in the 2015/16 UEFA Champions League. The first article analysed the kit sponsors and the second the shirt sponsors. The...

Teams use Chinese New Year to engage with Chinese fans

There are enormous opportunities for international sports teams in the Chinese market. The NBA calls China their largest international market. While European football teams are increasingly targeting the Asian market both online and by playing...

Personal Logos

The personal logos of the Big 4 in men’s tennis

Roger Federer, Rafael Nadal, Novak Djokovic and Andy Murray are incredible athletes, fierce competitors and international brands. Federer, Nadal and Djokovic are (or have been) listed in Forbes top 20 of highest paid athletes....

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