Where the worlds of sports and business cross
There are a number of tennis players with an own clothing line. Some of these lines have become respectable brands. Others sponsor several tour players or are only worn by the player. Players like Nadal and...
In the beginning of 2013 Russian tennis ace Svetlana Kuznetsova switched from well-known brand Fila to Qiaodan, a relative unknown brand. The partnership between the two-time Grand Slam champion and the Chinese clothing brand...
That professional sports are big business is in no other sport more visible than in football. The commercialisation of professional football clubs started a long time ago and will only keep progressing. Like clubs,...
Next season Chelsea will switch from Adidas to Nike kits in a deal said to be worth €66,3 million per year. That will double the number of Premier League teams in Nike’s portfolio, who only sponsor...
A few months ago Score and Change published two articles about the sponsors of all the teams in the 2015/16 UEFA Champions League. The first article analysed the kit sponsors and the second the shirt sponsors. The...
There are enormous opportunities for international sports teams in the Chinese market. The NBA calls China their largest international market. While European football teams are increasingly targeting the Asian market both online and by playing...
