Manchester United

Teams use Chinese New Year to engage with Chinese fans

There are enormous opportunities for international sports teams in the Chinese market. The NBA calls China their largest international market. While European football teams are increasingly targeting the Asian market both online and by playing...

6 OFFLINE fan engagement ideas from football

Sports entities should notice the importance fan engagement has in growing and having success as a business. Sports clubs and events want to have sold-out stadiums. Fan engagement is key in achieving this goal,...

Fan engagement

7 online fan engagement ideas from football

Social media takes a central role in how sports entities communicate with their fan base and the media. Clubs and sports entities are proud of the amount of online followers they have. More online...

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