How do other sports deal with the World Cup?
In a world where it is difficult to attract and keep people’s attention, how do sports (events) compete with an event like the FIFA World Cup? The football tournament, held once every four years,...
Formula 1
Supermarket leverages sponsorship of F1-star Verstappen with ‘Racing Days’
Dutch supermarket Jumbo holds a two-day racing event with F1-star Max Verstappen as main attraction at Circuit Zandvoort on May 21st and 22nd. It will be the second such event co-organised by the supermarket,...
