Federer

The Brand Roger Federer: Businesses (Part 2)

Roger Federer has a balanced team around him that handles the business ‘Roger Federer’. His brand-recognition is high. Helped of course by the Swiss’ on-court performances and charisma. In the first part of The...

5 of the best tennis commercials of 2017

5 of the best tennis commercials of 2017

Some of the highest paid athletes when it comes to endorsements are tennis players. But to earn the money, they often have to participate in ads. So let’s take a look at five of...

New tennis events challenge the status quo

Tennis is a sport loyal to tradition where rules have hardly changed over time. Yet recently new events and formats have been introduced to develop the sport, to expand into new markets and to...

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