Where the worlds of sports and business cross
The international market for live-sports content changes rapidly. Social platforms, like Twitter and Facebook, are now bidding for sports broadcasting rights. Due to the development and rise of ‘live video tools’, these platforms – like television...
Giving fans a tailor-made fan experience is no easy feat when fan bases are made up of a diverse range of demographics. Age, gender, location, ethnicity and income are just a few factors to...
Roland Garros 2015 is in the books. Another great Grand Slam and another organisation that really tries to engage fans and provide value through their social media channels. The Australian Open already provided great...
Football clubs’ fan bases are enormous and constantly growing. Clubs like Real Madrid, Chelsea and Juventus have fans all around the world. In order to keep growing, clubs need to engage with these fans...
The Championhampions League is the most watched annual sporting event. It has an enormous global reach. The 2014 final alone had an average audience of 165 million across more than 200 countries. The Champions...
All but one club in the top five European football leagues are active on Twitter. Many of the clubs are connecting with their fans on at least three different social media channels. In order...
