Fan engagement

Super Bowl 51 in Houston

Super Bowl: much more than a sports match

The 51st Super Bowl – the final of the National Football League (NFL) – takes place between the Atlanta Falcons and New England Patriots at the NRG Stadium in Houston, Texas on February 5th. An...

Formula E virtual reality applications

10 virtual reality applications in sports in 2016

2016 has been a breakthrough year for virtual reality (VR). A lot of sports organisations have found a way to apply the technology to improve their on-field performances or the fan experience. Below a look...

New tennis events challenge the status quo

Tennis is a sport loyal to tradition where rules have hardly changed over time. Yet recently new events and formats have been introduced to develop the sport, to expand into new markets and to...

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