Super Bowl: much more than a sports match
The 51st Super Bowl – the final of the National Football League (NFL) – takes place between the Atlanta Falcons and New England Patriots at the NRG Stadium in Houston, Texas on February 5th. An...
Fan engagement
10 virtual reality applications in sports in 2016
2016 has been a breakthrough year for virtual reality (VR). A lot of sports organisations have found a way to apply the technology to improve their on-field performances or the fan experience. Below a look...
Sports industry early adopter of newest technological innovations
The sports industry is often one of the early adopters of the newest technological innovations. By quickly adopting technological developments, sports organisations hope to improve the on-field and off-field performance and to outperform competitors....
Sports community challenged to revolutionise the fan experience
On behalf of a large international company, innovation company HYVE is holding the Future Fan Experience contest to uncover innovative and creative ideas to enhance the fan experience of sports fans. With the contest in full...
New tennis events challenge the status quo
Tennis is a sport loyal to tradition where rules have hardly changed over time. Yet recently new events and formats have been introduced to develop the sport, to expand into new markets and to...
Wimbledon embraces digital innovation to enhance fan experience
The prestigious tennis tournament Wimbledon – one of the world’s biggest sports events – takes place from 27 June until 10 July. The tournament stays true to its history and differentiates itself from the...
