Fan engagement

How esports fuels traditional sports

With the growth of the esports industry in recent years, traditional sports have encountered a new competitor with which it has to vie for people’s attention. In 2015 esports generated about $400 million in...

The fan as stakeholder

It is a returning phenomenon, fans protesting against club boards’ decisions. The protests by Hull City supporters against owner Assem Allam’s attempt to rename the club as Hull Tigers, got a lot of attention...

Super Bowl 51 in Houston

Super Bowl: much more than a sports match

The 51st Super Bowl – the final of the National Football League (NFL) – takes place between the Atlanta Falcons and New England Patriots at the NRG Stadium in Houston, Texas on February 5th. An...

Formula E virtual reality applications

10 virtual reality applications in sports in 2016

2016 has been a breakthrough year for virtual reality (VR). A lot of sports organisations have found a way to apply the technology to improve their on-field performances or the fan experience. Below a look...

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