Digital transformation in sports
Digital transformation in sports is a must. What do industry stakeholders say are the key areas to transform and what are focus points during the process?
Digital
How the partnership between the WTA and SAP fuels women’s tennis
Since 2013 the Women’s Tennis Association (WTA) has partnered with German software firm SAP to bring women’s tennis to a higher level on and off the court. The partnership has led to the introduction...
ZenSports: a social platform to find and connect with others to play sports
Looking for someone to play tennis with who has your skill level? Want to organise a pickup basketball game this evening, but have a hard time finding players? Then the launch of ZenSports could...
BriziCam the fan-controlled camera at sports events
Imagine a group of 25 elementary students dabbing in the stands to take the perfect picture. This is what happened at the Mutua Madrid Open when Spanish kids on a field trip used the...
How tennis uses stats to enhance the fan’s viewing experience
During a tennis match numerous data points are collected. How fast is a serve? How many net points are won? Where are the balls landing? These data points are valuable for players and coaches...
5 exciting features at the Mutua Madrid Open
The Mutua Madrid Open is a Masters 1000 and WTA Premier event. This makes it one of the major tennis tournaments on tour only behind the Grand Slam and year-end tournaments. By using the...
