Where the worlds of sports and business cross
Similar to previous seasons we analyse the kit and shirt sponsors of the 32 teams participating in the UEFA Champions League (UCL). We also take a look at the Champions League sponsors and partners. With...
Like for previous seasons – e.g. 2017-2018 – and for the 2018-2019 Premier League, we have taken a look at the kit and shirt sponsors of the 32 teams participating in the UEFA Champions...
For some brands it is a blessing when the team they sponsor qualifies for the Champions League. It means more international exposure. For others it is a must, as they entered the sponsorship agreement...
It is not cheap to be an official partner of the UEFA Champions League. Once a company has spent money to become an official partner, it still has to invest in sponsorship activations to...
There are only eight teams left in the 2016/17 Champions League season. When the competition started out with four groups of eight at the beginning of the season, scoreandchange.com took a look at the...
Qualifying for the UEFA Champions League as club means greater commercial returns and being more appealing to players and sponsors. Sponsorship deals are now often dependent on the qualification, or lack thereof, for Champions...
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