Where the worlds of sports and business cross
For some brands it is a blessing when the team they sponsor qualifies for the Champions League. It means more international exposure. For others it is a must, as they entered the sponsorship agreement...
It is not cheap to be an official partner of the UEFA Champions League. Once a company has spent money to become an official partner, it still has to invest in sponsorship activations to...
There are only eight teams left in the 2016/17 Champions League season. When the competition started out with four groups of eight at the beginning of the season, scoreandchange.com took a look at the...
Qualifying for the UEFA Champions League as club means greater commercial returns and being more appealing to players and sponsors. Sponsorship deals are now often dependent on the qualification, or lack thereof, for Champions...
A few months ago Score and Change published two articles about the sponsors of all the teams in the 2015/16 UEFA Champions League. The first article analysed the kit sponsors and the second the shirt sponsors. The...
The first match day of the UEFA Champions League will take place this week. 32 teams from 17 different countries will battle for the ultimate European team prize. In the first part of Sponsors...
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