Branding

Top 5 great sports ads

Advertisements are a great way to get a message across. It is a form of art, where the trick is to let people remember your brand, preferably positively. There are funny, inspiring and happy...

The athlete philanthropist

Philanthropy is defined as the desire to promote the welfare of others. Who better to be a philanthropist than a star athlete? Athletes are loved, admired and in a position to raise awareness and...

Wimbledon, it’s a whole different ball game

“They act like they’ve got the biggest tournament in the world, and they’re right, they do.” – Pete Sampras – A new edition of Wimbledon has begun, with fresh grass courts, no overexposure of...