Branding

Nadal Australian Open

The Brand Rafael Nadal: Sponsors (Part 1)

Rafael Nadal is talented, successful, has good looks and has a great mentality. Qualities that make major brands line up to become his sponsor and tie their name to him. So far Nadal has...

Footballers with their own clothing line

That professional sports are big business is in no other sport more visible than in football. The commercialisation of professional football clubs started a long time ago and will only keep progressing. Like clubs,...

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