Where the worlds of sports and business cross
Besides being a great tennis player, Rafael Nadal is an entrepreneur and business owner. His businesses are part of his brand. Part of how everyone – fans, other businesses and (potential) customers – sees...
Rafael Nadal is talented, successful, has good looks and has a great mentality. Qualities that make major brands line up to become his sponsor and tie their name to him. So far Nadal has...
That professional sports are big business is in no other sport more visible than in football. The commercialisation of professional football clubs started a long time ago and will only keep progressing. Like clubs,...
The 2017 Australian Open – the first Grand Slam of the year – takes place at Melbourne Park from 16 to 29 January. Known as the Happy Slam, the tournament also wants to be...
An analysis of the BNP Paribas Open Why should you choose us? Why are we better than all those other options you have? The answer to these questions gives us the Unique Selling Proposition...
The introduction of the International Premier Tennis League (IPTL) last year has diversified the tennis industry. The new tennis format offers fans an exciting and different product in December, a month that is traditionally...
