Tagged: Branding

The Brand Roger Federer: Businesses (Part 2)

Roger Federer has a balanced team around him that handles the business ‘Roger Federer’. His brand-recognition is high. Helped of course by the Swiss’ on-court performances and charisma. In the first part of The...

5 of the best tennis commercials of 2017

5 of the best tennis commercials of 2017

Some of the highest paid athletes when it comes to endorsements are tennis players. But to earn the money, they often have to participate in ads. So let’s take a look at five of...

Tennis players with an own clothing line

Tennis players with an own clothing line

There are a number of tennis players with an own clothing line. Some of these lines have become respectable brands. Others sponsor several tour players or are only worn by the creator of the...

Rafael Nadal's Businesses - Sports Centre

The Brand Rafael Nadal: Businesses (Part 2)

Besides being a great tennis player, Rafael Nadal is an entrepreneur and business owner. His businesses are part of his brand. Part of how everyone – fans, other businesses and (potential) customers – sees...

Nadal Australian Open

The Brand Rafael Nadal: Sponsors (Part 1)

Rafael Nadal is talented, successful, has good looks and has a great mentality. Qualities that make major brands line up to become his sponsor and tie their name to him. So far Nadal has...

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