The brand Naomi Osaka: Sponsors
Naomi Osaka is one of the hottest properties in tennis, both on- and off-court. Only 22 and she has already won two majors, five titles in total and topped the world ranking. Off-court she...
Branding
The Brand Novak Djokovic: Sponsors (Part 1)
As one of the Big Four in tennis, Novak Djokovic has plenty of on-court and off-court appeal to tennis fans and sponsors. Djokovic has been ranked number one for over 220 weeks, including 122...
The Brand Roger Federer: Businesses (Part 2)
Roger Federer has a balanced team around him that handles the business ‘Roger Federer’. His brand-recognition is high. Helped of course by the Swiss’ on-court performances and charisma. In the first part of The...
The brand Roger Federer: Sponsors (Part 1)
Roger Federer is one of the greatest tennis players of all time. He has great charisma on and off the court. Qualities that make major brands line up to sponsor him. So far Federer...
5 of the best tennis commercials of 2017
Some of the highest paid athletes when it comes to endorsements are tennis players. But to earn the money, they often have to participate in ads. So let’s take a look at five of...
Tennis players with an own clothing line
There are a number of tennis players with an own clothing line. Some of these lines have become respectable brands. Others sponsor several tour players or are only worn by the player. Players like Nadal and...
