ATP

Davis Cup

The new Davis Cup format

Tennis is no stranger to introducing new formats and new competitions. Some of them have become big successes and have attracted new fans in new markets, while others have disappeared with financial problems. The...

Nikoloz Basilashvili in Hydrogen skull logo

Hydrogen: the skull logo emerging in tennis

If you follow tennis, you probably have seen the skull logo on players’ clothing at some point. An unexpected logo on tennis courts, partnered with some bold designs, you probably wondered what kind of...

Djokovic

The Brand Novak Djokovic: Businesses (Part 2)

Novak Djokovic is not only busy playing tennis. Over the years the Serb has invested in several entrepreneurial projects. Similar to both Nadal and Federer, most of Djokovic’s businesses are managed together with his...

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