El Clásico: MVP, economic power and sponsors
El Clásico – the match between Real Madrid and FC Barcelona is one of the highest anticipated matches in world football and broadcasted live all across the world. How do the two Spanish giants compare...
Adidas
2018-2019 Champions League kit sponsors and shirt sponsors
Like for previous seasons – e.g. 2017-2018 – and for the 2018-2019 Premier League, we have taken a look at the kit and shirt sponsors of the 32 teams participating in the UEFA Champions...
Overview of the 2018/2019 Premier League sponsors
Note: This article is subject to changes when new deals are announced. Who wears what in the English Premier League? Which apparel brands are dominating on the Premier League pitches? Are most shirt and...
The sponsorship landscape at the top of professional tennis
A new tennis season means new outfits on court. But what does the sponsorship landscape at the top of professional tennis look like? In this article we look at some (recent) major deals and...
Overview 2018 World Cup sponsors
From June 14th till July 15th Russia will host the 2018 World Cup. 32 nations, including debutants Panama and Iceland, will compete across 11 Russian cities for the World Cup. After analysing the kit sponsors at...
2017/18 Champions League kit and shirt sponsors
For some brands it is a blessing when the team they sponsor qualifies for the Champions League. It means more international exposure. For others it is a must, as they entered the sponsorship agreement...
