Where the worlds of sports and business cross
A new tennis season means new outfits on court. But what does the sponsorship landscape at the top of professional tennis look like? In this article we look at some (recent) major deals and...
From June 14th till July 15th Russia will host the 2018 World Cup. 32 nations, including debutants Panama and Iceland, will compete across 11 Russian cities for the World Cup. After analysing the kit sponsors at...
For some brands it is a blessing when the team they sponsor qualifies for the Champions League. It means more international exposure. For others it is a must, as they entered the sponsorship agreement...
The English Premier League is without a doubt one of the biggest sports competitions in the world. It also contains a couple of the richest sports teams. Due to income from broadcasting rights, match...
The 2017 Confederations Cup takes place in Russia between June 17th and July 2nd. Partly as preparation for the 2018 World Cup in the same country, the tournament will see eight nations battle for...
El Clásico – one of the highest anticipated matches in world football. The match between Real Madrid and FC Barcelona is broadcasted live all across the world and involves world’s two best players, Ronaldo...
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