Where the worlds of sports and business cross
Note: This article has been updated for the 2019 season. A new tennis season means new outfits on court. But what does the sponsorship landscape at the top of professional tennis look like? In...
El Clásico – the match between Real Madrid and FC Barcelona is one of the highest anticipated matches in world football and broadcasted live all across the world. How do the two Spanish giants compare...
Like for previous seasons – e.g. 2017-2018 – and for the 2018-2019 Premier League, we have taken a look at the kit and shirt sponsors of the 32 teams participating in the UEFA Champions...
Note: This article is subject to changes when new deals are announced. Who wears what in the English Premier League? Which apparel brands are dominating on the Premier League pitches? Are most shirt and...
From June 14th till July 15th Russia will host the 2018 World Cup. 32 nations, including debutants Panama and Iceland, will compete across 11 Russian cities for the World Cup. After analysing the kit sponsors at...
For some brands it is a blessing when the team they sponsor qualifies for the Champions League. It means more international exposure. For others it is a must, as they entered the sponsorship agreement...
We use cookies to give you the best user experience. By clicking ‘Accept’ or by continuing using our site, you consent to receiving all cookies, including cookies from third-party websites.
Learn more & change cookie settings
The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.
