The Brand Novak Djokovic: Sponsors (Part 1)
As one of the Big Four in tennis, Novak Djokovic has plenty of on-court and off-court appeal to tennis fans and sponsors. Djokovic has been ranked number one for over 220 weeks, including 122...
Score and Change Blog
How do other sports deal with the World Cup?
In a world where it is difficult to attract and keep people’s attention, how do sports (events) compete with an event like the FIFA World Cup? The football tournament, held once every four years,...
The ‘We Are Tennis’ campaign by BNP Paribas
To leverage sponsorship deals, companies implement countless campaigns. Ranging from commercials to online communities. Peugeot, for example, launched the ‘Drive To Tennis’ campaign, involving the tennis players they sponsor. BNP Paribas is also active...
Red Bull Mind Gamers: a boost for mind games?
Mind games like chess and go have a long and rich history. Generally not as popular as many ‘classical’ sports or even esports these days, it certainly attracts many people from all walks of...
The Brand Roger Federer: Businesses (Part 2)
Roger Federer has a balanced team around him that handles the business ‘Roger Federer’. His brand-recognition is high. Helped of course by the Swiss’ on-court performances and charisma. In the first part of The...
Tennis Prophet wants to conquer the fantasy tennis market
Fantasy sports is on the rise, but fantasy tennis has yet to truly catch on. There are just a few fantasy tennis contest providers out there. German startup Tennis Prophet is one of them....
