Overview of the 2026/2027 Premier League sponsors

Who wears what in the 2026/27 Premier League? Which apparel brands dominate in England’s topflight? And how has the ban on gambling front-of-shirt sponsorships changed the shirt and sleeve sponsorship landscape?

Below we answer these questions and more by giving you an overview of the sponsors – kit, shirt and sleeve sponsors – of the 2026/2027 Premier League clubs. We also look at the league’s official partners.

NOTE: This article will be updated when new deals are announced.

Table of contents:

• Kit sponsors
• Shirt sponsors
• Sleeve sponsors
• League partners

How many different kit sponsors are there in the Premier League?

Nine different clothing brands sponsor the 20 Premier League clubs in 2026/27. With Adidas, Castore, Joma, Hummel, Macron, Nike, OXEN Sports, Puma, and Umbro all represented. It is the same number of brands as in 2025/26. Which is an increase of two compared to the 2024/25 season. It is also the highest number of brands since 2021/2022, when there were 10 different kit suppliers (in 2016/17 there were 10 as well).

Adidas sponsors the most Premier League clubs in 2026/27

Adidas is the main kit supplier with eight teams in 2026/27. The German brand has supplied the most teams in 10 out of the last 12 seasons. This season, Adidas once again supplies 40 percent of the clubs – the highest percentage across the last decade. By sponsoring Arsenal, Manchester United, Aston Villa and Liverpool, Adidas sponsors four of last year’s top five and thus 80 percent of this season’s English Champions League participants.

Nike and Hummel also sponsor more than one 2026/27 Premier League side

In addition to Adidas, Hummel and Nike are the only two other brands to sponsor multiple sides. Nike sponsors the same three teams as last season. Brighton is the only one playing European football this season. While Chelsea and Spurs failed to qualify by finishing 10th and 17th in the league.

In January 2025, Brighton extended their deal with Nike until 2030. Which reportedly doubled the value from £2.5 million per year and moved them up a level from their previous standard deal. It is far less than the £60 and £30 million Chelsea and Tottenham reportedly generate from their kit deals each year though.

Hummel also sponsors three teams this season. Two more than last season, when they only sponsored Sunderland. They have added promoted side Coventry City – who has worn the Danish brand since 2019 – and Bournemouth.

Six brands partner with one club

Bournemouth is one of two teams to have changed kit supplier this season. The Cherries have switched from Umbro. While promoted side Hull City replaced Kappa with OXEN Sports. A sports brand debuting in the Premier League and founded in Hull. As a relatively young company, the brand has so far made a name for itself in rugby. With Lincoln City they now also have a team in the Championship, after the club won promotion from League One.

Like OXEN Sports, Castore is also a relatively young English brand. In recent years, they have sponsored multiple Premier League sides – including Aston Villa, Newcastle United and Wolves. During the 2022/23 and 2023/24 seasons, they even sponsored three English topflight clubs. In 2026/27, Castore only sponsors Everton. With the Toffees reportedly earning £20 million per year from the deal. A significant increase on their previous £8 million deal with Hummel – which is partly due to Castore also having become a founding partner of Everton’s new 52,888-capacity stadium at Bramley-Moore Dock.

UK competitor Umbro sponsors promoted side Ipswich Town. While Spanish brand Joma continues with Brentford. With the Bees reintroducing a two-season kit. The strategy is mainly to spare fans’ wallets and means the team will continue to wear the latest released home kit next year. They will not ‘reuse’ last season’s away kit as the Bees had to change their front-of-shirt sponsor.

Major brand Puma also only sponsors one Premier League side: Manchester City. Yet, since their deal started in 2019, City has won the league four times. Which explains why Puma were willing to agree on a ten-year extension in July 2025. It has become the richest deal for a Premier League club with an annual value of £100 million. A significant increase on the previous deal which was said to be worth £65 million annually.

2026/27 Premier League kit sponsors

Who has the longest running kit deal in the Premier League?

Currently, the longest running kit deal is between Adidas and Fulham. The German brand sponsors the Cottagers since 2013 (13 years). Nike’s deal with Brighton is the second longest deal with 12 years. During this time both clubs also played in the Championship with Fulham, six seasons, and Brighton, four.

Manchester United’s Adidas kit deal began in 2015, making it the third longest running kit deal amongst Premier League teams. Before the 2023/24 season, the Red Devils extended their partnership with Adidas until 2035 in a deal worth a minimum of £900 million. With the Red Devils’s Champions League qualification reportedly increasing their revenue by £10 million to £90 million this season.

Last season, Umbro had two of the longest running kit deals in the league. However, their deals with both Bournemouth (eight seasons) and West Ham (10 seasons and relegated) ended.

Who are the shirt sponsors of the Premier League clubs?

So far, 19 out of 20 Premier League clubs have confirmed a shirt sponsor. Only Sunderland is yet to announce a lucrative new partnership. Although rumours say they are close to announcing Visit Ghana.

For the fourth consecutive season, Chelsea started the season without a shirt sponsor. However, the Blues announced internet financial platform Circle before their second match day. With the company’s stablecoin USDC featured on the shirt fronts. Last season, it took until February before Chelsea agreed on a deal with enterprise software company IFS to promote their AI platform.

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Ban forces shift from gambling to financial services industry

Many clubs in need of a new partner have found it challenging to find one this year. With the pool of potential partners significantly reduced after the leagues introduced a ban on front-of-shirt gambling sponsorships.

The ban created a void for other industries to take advantage of. As the gambling industry has been the most prolific shirt sponsor of Premier League clubs for years now. With a record 11 such partnership in each of the last two seasons. Of all the clubs who needed to find a new partner because of the ban, seven have done so. Three sides were relegated to the Championship where they have not yet introduced a similar ban. While Sunderland has yet to announce a deal.

In the post-gambling era, most shirt sponsors are from the financial services industry (similar to what happened in La Liga after the ban). With eight such deals, it has more than doubled compared to the three deals last season. In addition to the inclusion of promoted side Coventry City (Monzo), Bournemouth (Vitality), Everton (CMC Markets) and Nottingham Forest (Marex) have switched from gambling to financial services firms. While Chelsea has switched from AI enterprise software to a financial firm.

Ten clubs continue with same shirt sponsor

Of the nine clubs who had a non-gambling partner last season, seven have continued their partnership. Only Chelsea and Newcastle United – who replaced Saudi Arabian company Noon with sports beverage producer Knox Hydrate – have struck new deals. All three promoted sides – Coventry City, Hull City and Ipswich Town – will continue with the same non-gambling shirt sponsor as they had in their promotion campaign. With Hull City announcing a three-year extension of their deal with tour operator and airline Corendon a month before the new season.

Three airlines and two technology firms

Apart from the financial services industry, the shirt sponsors can be categorised into eight other industries. The airline industry has the second most partnerships by sponsoring three clubs. In addition to Hull City, Arsenal and Manchester City continue with Emirates and Etihad.

The ban has opened the way for two technology firms. Crystal Palace has partnered with AI and enterprise technology firm Temporal. While Fulham announced a deal with ClickHouse, who offers real-time analytics, data infrastructure and AI applications.

Furthermore, there is a conglomerate (i.e. media and beverages), an employment website and firms active in beverages, service management, and semiconductors (all one partnership).

The latter is Snapdragon, who entered a partnership with Manchester United in August 2022. This was upgraded to a front-of-shirt partnership for the men’s, women’s and academy teams before the start of the 2024/25 season. The current deal runs until at least 2029 and reportedly earns United £60 million annually. Which is significantly more than the reported £47 million per year they received from their previous deal with Team Viewer. And more in line with the £64 million Chevrolet deal they had in place between 2014 and 2021.

Arsenal and Emirates have the longest running shirt deal

Arsenal and Emirates have the longest running shirt sponsor deal. Starting out in 2006, the deal includes naming rights of Arsenal’s stadium in addition to the airline featuring on the kits. In August, the two extended their deal until 2033. Coming off the back of recent successes – a Premier League title and Champions League final – the financial terms have improved. With the deal reportedly worth £65 million annually in the first two seasons before increasing to £75 million thereafter.

Manchester City and Etihad Airways have the second longest running deal (since 2009). Like Arsenal, this deal also includes stadium naming rights.

Following City, is Liverpool and their deal with Standard Chartered that started out in 2010. However, this season is the last in which the financial company is visible on Liverpool’s shirt fronts. In September, the club announced that Turkish Airlines will become its main partner from 1 June 2027. With the five-year deal reportedly worth over £60 million per year.

Tottenham Hotspur’s deal with AIA – since 2014 and currently the fifth longest running deal – is definitely set to run out at the end of the season. With the financial services company becoming a training wear partner until 2032. The question is whether Spurs can find a replacement matching their current deal. After all, despite being one of the so-called Top Six, Spurs has lost some of their bargaining power. According to The Sponsor’s Fair Market Value Index, the club’s sponsorship value has fallen from £49.3 million in 2024 to £29.8 million in 2026. A result of two consecutive 17th-place league finishes, failing to qualify for European football and the loss of stars Harry Kane and Son Heung-Min.

Leeds and Red Bull a special case

Since the 2024/25 season, Leeds United plays with Red Bull on their fronts. The Austrian conglomerate is not only a shirt sponsor, but also a minority stake holder since 2024. Leeds is now one of six football clubs, including Leipzig and Salzburg, in which Red Bull has invested.

2026/27 Premier League shirt sponsors

Who are the sleeve sponsors of the Premier League clubs?

So far, 19 clubs have confirmed their sleeve sponsor for the 2026/27 season. Including eight clubs who have continued their partnership from last season.

Of the 11 clubs to have struck new deals, Aston Villa, Bournemouth, Crystal Palace, Everton and Nottingham Forest have all switched to a gambling firm. Last season, apart from Palace, these clubs had gambling front-of-shirt partnerships and non-gambling sleeve partners. Since the ban prohibits the former, they have taken advantage of the loophole and switched to the sleeve. With Aston Villa, Everton and Nottingham Forest literally moving last year’s partners Betano, Stake and Bally’s from the shirt fronts to the sleeve. A lucrative decision, with Aston Villa reportedly earning £4 million, twice as much as last season. While the Toffees are said to earn 30 percent more per year than from their previous sleeve deal with watchmaker Christopher Ward.

Top Six: Arsenal and Manchester United with new deals, while Chelsea is on the lookout

Arsenal has also agreed on a new deal after an eight-year stint with Visit Rwanda on their sleeves. The defending champions’ deal with payroll and HR platform Deel has a reported value of £18 million per year. Which could rise to £25 million if certain conditions are met.

Manchester United started the season without a sleeve sponsor after their previous four-year, £20 million per season partnership with DXC Technology ended. Before their first Champions League match, the Red Devils announced a multi-year partnership with fintech company SumUp. It became United’s third new apparel sponsorship deal for the 2026/27 season. With Microsoft Surface now featuring on the back of match day shirts during selective fixtures (e.g. domestic cup matches). While Betway features on their training apparel for over £20 million per year.

Chelsea is still on the lookout for a sleeve sponsor. While the other Top Six clubs, Liverpool, Manchester City, and Spurs, all continue with the same partner. Manchester City struck a three-year £55 million deal with crypto exchange firm OKX in 2023, which they have since extended. Liverpool’s Expedia sleeve deal is reportedly worth less, with £9 million annually.

Gambling sleeve sponsors on the rise

This season’s sleeve sponsors can be divided into nine different industries. With the gambling industry having the most partnerships with six. A doubling of such deals compared to last season and driven by the ban on gambling front-of-shirt sponsors

There are also three financial companies and two from each of the e-commerce, HR and tourism sectors.

2026/27 Premier League sleeve sponsors

2026/27 Premier League sponsors

The Premier League lists 11 official partners on their website, including four licensees. The sponsors have a clear ‘role’. For example, Barclays is the official bank and Puma the official ball. As a result, partners receive exclusivity within their niche. Contrary to many other major (sports) leagues, the Premier League does not list any regional partners.

For the 2026/27 season, one partnership has ended compared to last season. Fantasy sports gaming company Sorare is no longer listed as an official Licensee.

For now, no new partners have been added. A big contrast to last season, when the league added five new partners. Puma replaced Nike as ball supplier. While Adobe, Microsoft and Coca-Cola were also included. Furthermore, Panini was replaced by Topps as exclusive provider of trading cards, stickers and trading card games. Topps – who were bought by digital sports platform Fanatics for $500 million in 2022 – already partnered with the league between 2007 and 2019.

2026/27 Official Premier League partners

The 2026/27 Premier League seasons runs from 21 August 2026 till 30 May 2027.