Overview of the 2024/25 Champions League sponsors

2024/2025 Champions League sponsors


UEFA has revamped the Champions League. More teams (36), more matches (189) and more ties between top teams early on, have to make Europe’s biggest club competition even more appealing.

Similar to previous seasons we analyse the kit and shirt sponsors of the 36 teams participating in the 2024/2025 UEFA Champions League (UCL).

Kit sponsors: 36 teams, nine brands

Nine different clothing brands sponsor the 36 Champions League teams this season. The same amount as last season, despite the competition expanding by four teams.

Adidas, Castore, Jako, Joma, Kappa, Macron, New Balance, Nike and Puma are all represented. Compared to last season, EA7 and Mizuno do not sponsor a Champions League side this campaign. While Joma and Kappa do.

Adidas sponsors the most teams in the 2024/25 Champions League

Adidas, Nike, and Puma sponsor 72 percent of the 2024/25 Champions League teams

Adidas is the main kit supplier with 10 teams (28 percent). During eight out of 10 seasons since 2015/16, Adidas has sponsored the most Champions League teams. During the 2023/24 season, the German brand supplied a quarter of the teams (eight).

Which was the tied-most with Nike. The swoosh brand once again partners eight teams. Just as Puma, who had seven teams last season.

Together these three major sports brands sponsor 72 percent of the teams during the 2024/25 season. Which is equal to last season.

British brand Castore fourth biggest supplier with four teams

Castore is rapidly gaining ground across sports and in football. The British brand first gained prominence by partnering with tennis player Andy Murray back in 2019. This season, the brand sponsors four Champions League teams: Club Brugge, Dinamo Zagreb, Bayer Leverkusen, and Feyenoord. With the Dutch club one of the three clubs Castore also sponsored last campaign.

Macron sponsors Bologna and Red Star Belgrade. While Jako (Stuttgart), Joma (Atalanta), Kappa (Monaco), and New Balance (Lille) each sponsor one team.

Highest value kit sponsorships per year

With the value of kit sponsorship deals rarely made public, it is hard to determine the exact amounts clubs earn from these sponsorships. However, reported values give a general idea of which 2024/25 Champions League teams earn the most annually.

  1. Real Madrid and Adidas – between €110 and €150 million per year
    Adidas has been the kit supplier of the defending champions since 1998. Currently running until 2028, the deal is reportedly worth between €110 and €150 million per year.

  2. Barcelona and Nike – between €105 and €127 million per year
    Renewed in 2024 until 2038, the deal is said to worth around €105 and €127 million per year. There were rumours about Puma taking over, but eventually the club continued the partnership with Nike that started in 1998.

  3. Arsenal and Adidas – €89 million per year
    Arsenal and Adidas partnered up in 2019 and have since extended their deal. Currently, the deal is reportedly worth £75 million (€89 million) per year.

  4. Manchester City and Puma – €77 million per year
    Puma signed a ten-year partnership worth a reported £650 million with the City Football Group (Manchester City’s parent company) before the 2019/2020 season.

  5. PSG and Nike – between €55 between €75 million per year
    PSG and Nike extended their partnership until 2032 in 2019. The deal is reportedly worth between €55 and €75 million. The partnership also includes the Parisian club wearing and promoting Nike’s Jordan brand.

  6. Chelsea and Nike – €71 million per year
    Chelsea reportedly earns £60 million (€71 million) from their 15-year contract with Nike which runs until 2032.

  7. Liverpool and Nike – €35 million per year & 20 percent royalty on net shirt sales
    The Reds have worn Nike kits since 2020. Reportedly earning between £30 and £60 million (€35 and €71 million) from the deal. As they receive a 20 percent royalty from shirt sales, it is difficult to pinpoint their revenue or compare it with others.
    In 2025, they will switch to Adidas in a deal said to be worth over £60 million (€71 million) per year.

2024/2025 Champions League kit sponsors

Team (country)Kit SponsorCheck on Amazon (Affiliate link)
RB Salzburg (AUT)Puma
Club Brugge (BEL)Castore
Dinamo Zagreb (CRO)Castore
Sparta Prague (CZE)Adidas
Arsenal (ENG)AdidasHome | Away
Aston Villa (ENG)Adidas
Liverpool (ENG)Nike
Manchester City (ENG)PumaHome | Away | Third | Fourth (Europe)
Atlético Madrid (ESP)Nike
FC Barcelona (ESP)Nike
Girona (ESP)Puma
Real Madrid (ESP)AdidasHome | Away | Third
Brest (FRA)Adidas
Lille (FRA)New Balance
Monaco (FRA)Kappa
Paris Saint-Germain (FRA)Nike
Bayer Leverkusen (GER)Castore
Bayern München (GER)AdidasHome | Away
Borussia Dortmund (GER)PumaHome | Away
RB Leipzig (GER)Puma
VfB Stuttgart (GER)Jako
Atalanta (ITA)Joma
Bologna (ITA)Macron
Inter (ITA)Nike
Juventus (ITA)AdidasHome
AC Milan (ITA)PumaHome | Third
Feyenoord (NED)Castore
PSV (NED)Puma
Benfica (POR)Adidas
Sporting (POR)Nike
Celtic (SCO)Adidas
Crevena zvezda (SRB)Macron
Slovan Bratislava (SVK)Adidas
Sturm Graz (SUI)Nike
Young Boys (SUI)Nike
Shakhtar Donetsk (UKR)Puma

Shirt sponsors: 15 industries, nine deals with gambling firms

30 different companies sponsor the 2024/25 Champions League teams. Which is seven more than last season.

We can categorise the companies into 15 different industries. Nine clubs have a partnership with a gambling company. While eight teams feature an airline on their fronts.

Four shirt sponsors are active in the food and beverage industry, including two different dairy companies.

Across leagues, clubs also often partner with companies from the financial services industry. In the Champions League only two clubs (Liverpool and Young Boys) have such a partner.

Most shirt sponsors in the 2024/25 Champions League are from the gambling and airline industries

Alternative shirt sponsors due to legislation or donation

There are clubs who have a different or no logo on their shirts during specific matches. This could be because they are playing in a country where gambling or alcohol advertising is (partly) prohibited. Such as in Spain and France.

There are also companies who donate their space to a non-profit organisation. Celtic, for example, plays with gambling logo Dafabet on their shirts during Champions League home games. During away ties, the space is reserved for the Celtic FC Foundation.

While Sporting’s main sponsor logo Betano is replaced by the gambling company’s social initiative Heroís during selected matches.

Shirt sponsor of multiple teams

Four companies sponsor multiple teams. Airline Emirates sponsors four teams: defending champion Real Madrid, AC Milan, Benfica, and Arsenal. Betano sponsors three teams. While Etihad Airways, and Red Bull each sponsor two Champions League sides.

Shirt sponsors of multiple Champions League teams

CompanyNumber of clubsClubs
Emirates4Arsenal, Benfica, Milan, and Real Madrid
Betano3Aston Villa, Sparta Prague, and Sporting
Etihad Airways2Girona and Manchester City
Red Bull2Leipzig and Salzburg

The sponsorship of Etihad Airways and Red Bull are unique cases. They both sponsor two Champions League clubs who are part of the same group or ‘ownership’.

Girona, part of the City Football Group like Manchester City, agreed a deal with Etihad Airway in 2024. The deal is reportedly worth €2 million per year. Far less than City’s reported €65 million per year deal.

Red Bull, a conglomerate that started out as a beverage manufacturer, acts as shirt sponsor for both Leipzig and Salzburg. At the same time, the Austrian brand is ‘owner’ of both clubs and although the clubs are known as Red Bull Leipzig and Red Bull Salzburg, UEFA does not allow the use of “Red Bull” curing UCL ties.

Top five shirt sponsorships with the highest value

Like kit sponsorship deals, shirt sponsorships can generate quite the revenue for clubs. Especially for Europe’s biggest clubs who have a tendency to go far in the Champions League and other competitions. As exact figures of deals are rarely made public, the following values of some of the highest generating deals are reported estimates.

  1. Real Madrid and Emirates – €70 million per year
    Emirates has been the shirt sponsor of Real Madrid since 2013 when they replaced Bwin. The current deal is reportedly worth €70 million per year and runs until 2026.

  2. Barcelona and Spotify – between €62,5 and €70 million per year
    Barcelona’s partnership with Spotify started in 2022. The reported value of the deal is between €62.5 and €70 million per year.

  3. PSG and Qatar Airways – between €60 and €70 million per year
    Qatar Airways became the official front-of-shirt sponsor of the 12-time Ligue 1 champion in 2022 after having been a premium partner of the club since 2020. PSG reportedly earns between €60 and €70 million per year from the deal.

  4. Manchester City and Etihad Airways – €65 million per year
    Manchester City reportedly earns around €65 million per year from their deal with Etihad Airways. The airline also has the naming rights to their stadium.

  5. Liverpool and Standard Chartered – €58.5 million per year
    The Reds’ deal with financial services company Standard Chartered is reportedly worth around £50 million per year (€58.5 million). The partnership started in 2010 and was extended until 2027 in 2022.

Arsenal, Bayern Munich and Atlético Madrid also have some of the highest value shirt sponsorship deals. As does Manchester United (€70 million per year). However, United failed to qualify for the 2024/25 Champions League.

2024/2025 Champions League shirt sponsors

Team (country)Shirt SponsorIndustry
RB Salzburg (AUT)Red BullConglomerate – beverage & media
Club Brugge (BEL)UnibetGambling
Dinamo Zagreb (CRO)FavBetGambling
Sparta Prague (CZE)BetanoGambling
Arsenal (ENG)EmiratesAirline
Aston Villa (ENG)BetanoGambling
Liverpool (ENG)Standard CharteredFinancial services & banking
Manchester City (ENG)Etihad AirwaysAirline
Atlético Madrid (ESP)Riyahd AirAirline
FC Barcelona (ESP)SpotifyEntertainment – audio streaming
Girona (ESP)Etihad AirwaysAirline
Real Madrid (ESP)EmiratesAirline
Brest (FRA)MALO YaourtFood & beverages – dairy
Lille (FRA)BoulangerConsumer electronics
Monaco (FRA)RenaultAutomotive
Paris Saint-Germain (FRA)Qatar AirwaysAirline
Bayer Leverkusen (GER)BarmeniaInsurance
Bayern München (GER)Deutsche TelekomTelecommunications
Borussia Dortmund (GER)EvonikSpecialty chemicals
RB Leipzig (GER)Red BullConglomerate – beverage & media
VfB Stuttgart (GER)WinamixGambling
Atalanta (ITA)LeteFood & beverage – water
Bologna (ITA)SaputoFood & beverage – dairy
Inter (ITA)Betsson.sportGambling
Juventus (ITA)Save the ChildrenNon-profit
AC Milan (ITA)EmiratesAirline
Feyenoord (NED)MediaMarktConsumer electronics
PSV (NED)Brainport EindhovenTechnology ecosystem
Benfica (POR)EmiratesAirline
Sporting (POR)BetanoGambling
Celtic (SCO)Dafabet (home) | Celtic FC Foundation (away)Gambling | Non-profit
Crevena zvezda (SRB)GazpromOil and gas
Slovan Bratislava (SVK)NikéGambling
Sturm Graz (SUI)PuntigamerFood & Beverage – alcohol
Young Boys (SUI)Plus500Financial services
Shakhtar Donetsk (UKR)SCM (CKM)Holding

Sleeve sponsorships: financial companies

Since the 2021/22 season, clubs are allowed to feature a sleeve sponsor during Champions League matches. First introduced by UEFA in a bid to make up for lost revenue during the COVID-19 pandemic, the rule has not been reversed. Offering an extra revenue option for clubs.

This season, 33 out of 36 teams have featured a sponsor on their sleeves. With 92 percent of the teams this is eight percent points more than last season (27 out of 32). The companies can be categorised into 17 different industries.

The financial services industry has the most partnerships (six). In particular, online trading and cryptocurrency companies. The tourism sector has four partnerships, amongst others with Premier League clubs Arsenal (Visit Rwanda) and Liverpool (Expedia).

There are just three gambling sleeve sponsorships. While that is the industry with the most front-of-shirt sponsors amongst this season’s teams. The airline industry, the sector with the second most shirt sponsorships, has no sleeve deals.

A further six industries – consumer electronics, construction, entertainment, insurance, food and beverage, and non-profit – have at least two deals in place.

Multiple partnerships

No sleeve sponsor partners with multiple Champions League teams. While there were three such companies last campaign. Including Toto, who sponsored both Eredivisie teams Feyenoord and PSV. The firm still does in the league. However, PSV’s spot is donated to the club’s foundation during the majority of the European ties.

Benfica’s sleeve sponsor Betano is the only company also featuring as front-of-shirt sponsor (three times even). While Celtic features their foundation on their sleeves (all matches) and their shirt fronts (away matches).

2024/2025 Champions League sleeve sponsors

Team (country)Sleeve SponsorIndustry
RB Salzburg (AUT)RauchBeverage
Club Brugge (BEL)DAZNEntertainment – streaming platform
Dinamo Zagreb (CRO)RALU LogistikaLogistics
Sparta Prague (CZE)
Arsenal (ENG)Visit RwandaTourism
Aston Villa (ENG)Trade Nation (home) | – (away)Financial services – online trading
Liverpool (ENG)ExpediaTourism
Manchester City (ENG)OKXFinancial services – crypto
Atlético Madrid (ESP)KrakenFinancial services – crypto
FC Barcelona (ESP)Ambilight tvTechnology
Girona (ESP)HYLOPharmaceutical
Real Madrid (ESP)HPTechnology
Brest (FRA)Quéguiner MatériauxConstruction material
Lille (FRA)Aluminium DunkerqueAluminium
Monaco (FRA)Bang & OlufsenConsumer electronics
Paris Saint-Germain (FRA)
Bayer Leverkusen (GER)NiedaxElectrical installation materials
Bayern München (GER)AllianzInsurance
Borussia Dortmund (GER)Pluto tvEntertainment – streaming platform
RB Leipzig (GER)IHG Hotels & ResortsTourism
VfB Stuttgart (GER)Hep SolarSolar energy
Atalanta (ITA)RADICI GroupChemical intermediates producer
Bologna (ITA)LavoropiuRecruitment and HR
Inter (ITA)GATE.ioFinancial services – cryptocurrency
Juventus (ITA)AzimutFinancial services – asset management
AC Milan (ITA)MSCTourism – transportation
Feyenoord (NED)TotoGambling
PSV (NED)PSV FoundationNon-profit
Benfica (POR)BetanoGambling
Sporting (POR)SuperbockBeverage
Celtic (SCO)Celtic FC FoundationNon-profit
Creven zvezda (SRB)MVP MozzartGambling
Slovan Bratislava (SVK)MillioneroFinancial services – crypto
Sturm Graz (SUI)GRAWEInsurance
Young Boys (SUI)Weiss+AppetitoConstruction
Shakhtar Donetsk (UKR)

Related: Overview UCL 2023/24 | 2022/23 | 2020/21| 2019/20 | 2018/19 | 2017/18 | 2016/17 | 2015/16
Related: 2024/2025 sponsorships Premier League and La Liga

Leave a Reply

Your email address will not be published. Required fields are marked *