Overview of the 2024/25 Champions League sponsors

UEFA has revamped the Champions League. More teams (36), more matches (189) and more ties between top teams early on, have to make Europe’s biggest club competition even more appealing.
Similar to previous seasons we analyse the kit and shirt sponsors of the 36 teams participating in the 2024/2025 UEFA Champions League (UCL).
Kit sponsors: 36 teams, nine brands
Nine different clothing brands sponsor the 36 Champions League teams this season. The same amount as last season, despite the competition expanding by four teams.
Adidas, Castore, Jako, Joma, Kappa, Macron, New Balance, Nike and Puma are all represented. Compared to last season, EA7 and Mizuno do not sponsor a Champions League side this campaign. While Joma and Kappa do.

Adidas, Nike, and Puma sponsor 72 percent of the 2024/25 Champions League teams
Adidas is the main kit supplier with 10 teams (28 percent). During eight out of 10 seasons since 2015/16, Adidas has sponsored the most Champions League teams. During the 2023/24 season, the German brand supplied a quarter of the teams (eight).
Which was the tied-most with Nike. The swoosh brand once again partners eight teams. Just as Puma, who had seven teams last season.
Together these three major sports brands sponsor 72 percent of the teams during the 2024/25 season. Which is equal to last season.
British brand Castore fourth biggest supplier with four teams
Castore is rapidly gaining ground across sports and in football. The British brand first gained prominence by partnering with tennis player Andy Murray back in 2019. This season, the brand sponsors four Champions League teams: Club Brugge, Dinamo Zagreb, Bayer Leverkusen, and Feyenoord. With the Dutch club one of the three clubs Castore also sponsored last campaign.
Macron sponsors Bologna and Red Star Belgrade. While Jako (Stuttgart), Joma (Atalanta), Kappa (Monaco), and New Balance (Lille) each sponsor one team.
Highest value kit sponsorships per year
With the value of kit sponsorship deals rarely made public, it is hard to determine the exact amounts clubs earn from these sponsorships. However, reported values give a general idea of which 2024/25 Champions League teams earn the most annually.
- Real Madrid and Adidas – between €110 and €150 million per year
Adidas has been the kit supplier of the defending champions since 1998. Currently running until 2028, the deal is reportedly worth between €110 and €150 million per year. - Barcelona and Nike – between €105 and €127 million per year
Renewed in 2024 until 2038, the deal is said to worth around €105 and €127 million per year. There were rumours about Puma taking over, but eventually the club continued the partnership with Nike that started in 1998. - Arsenal and Adidas – €89 million per year
Arsenal and Adidas partnered up in 2019 and have since extended their deal. Currently, the deal is reportedly worth £75 million (€89 million) per year. - Manchester City and Puma – €77 million per year
Puma signed a ten-year partnership worth a reported £650 million with the City Football Group (Manchester City’s parent company) before the 2019/2020 season. - PSG and Nike – between €55 between €75 million per year
PSG and Nike extended their partnership until 2032 in 2019. The deal is reportedly worth between €55 and €75 million. The partnership also includes the Parisian club wearing and promoting Nike’s Jordan brand. - Chelsea and Nike – €71 million per year
Chelsea reportedly earns £60 million (€71 million) from their 15-year contract with Nike which runs until 2032. - Liverpool and Nike – €35 million per year & 20 percent royalty on net shirt sales
The Reds have worn Nike kits since 2020. Reportedly earning between £30 and £60 million (€35 and €71 million) from the deal. As they receive a 20 percent royalty from shirt sales, it is difficult to pinpoint their revenue or compare it with others.
In 2025, they will switch to Adidas in a deal said to be worth over £60 million (€71 million) per year.
2024/2025 Champions League kit sponsors
Team (country) | Kit Sponsor | Check on Amazon (Affiliate link) |
---|---|---|
RB Salzburg (AUT) | Puma | |
Club Brugge (BEL) | Castore | |
Dinamo Zagreb (CRO) | Castore | |
Sparta Prague (CZE) | Adidas | |
Arsenal (ENG) | Adidas | Home | Away |
Aston Villa (ENG) | Adidas | |
Liverpool (ENG) | Nike | |
Manchester City (ENG) | Puma | Home | Away | Third | Fourth (Europe) |
Atlético Madrid (ESP) | Nike | |
FC Barcelona (ESP) | Nike | |
Girona (ESP) | Puma | |
Real Madrid (ESP) | Adidas | Home | Away | Third |
Brest (FRA) | Adidas | |
Lille (FRA) | New Balance | |
Monaco (FRA) | Kappa | |
Paris Saint-Germain (FRA) | Nike | |
Bayer Leverkusen (GER) | Castore | |
Bayern München (GER) | Adidas | Home | Away |
Borussia Dortmund (GER) | Puma | Home | Away |
RB Leipzig (GER) | Puma | |
VfB Stuttgart (GER) | Jako | |
Atalanta (ITA) | Joma | |
Bologna (ITA) | Macron | |
Inter (ITA) | Nike | |
Juventus (ITA) | Adidas | Home |
AC Milan (ITA) | Puma | Home | Third |
Feyenoord (NED) | Castore | |
PSV (NED) | Puma | |
Benfica (POR) | Adidas | |
Sporting (POR) | Nike | |
Celtic (SCO) | Adidas | |
Crevena zvezda (SRB) | Macron | |
Slovan Bratislava (SVK) | Adidas | |
Sturm Graz (SUI) | Nike | |
Young Boys (SUI) | Nike | |
Shakhtar Donetsk (UKR) | Puma | |
Shirt sponsors: 15 industries, nine deals with gambling firms
30 different companies sponsor the 2024/25 Champions League teams. Which is seven more than last season.
We can categorise the companies into 15 different industries. Nine clubs have a partnership with a gambling company. While eight teams feature an airline on their fronts.
Four shirt sponsors are active in the food and beverage industry, including two different dairy companies.
Across leagues, clubs also often partner with companies from the financial services industry. In the Champions League only two clubs (Liverpool and Young Boys) have such a partner.

Alternative shirt sponsors due to legislation or donation
There are clubs who have a different or no logo on their shirts during specific matches. This could be because they are playing in a country where gambling or alcohol advertising is (partly) prohibited. Such as in Spain and France.
There are also companies who donate their space to a non-profit organisation. Celtic, for example, plays with gambling logo Dafabet on their shirts during Champions League home games. During away ties, the space is reserved for the Celtic FC Foundation.
While Sporting’s main sponsor logo Betano is replaced by the gambling company’s social initiative Heroís during selected matches.
Shirt sponsor of multiple teams
Four companies sponsor multiple teams. Airline Emirates sponsors four teams: defending champion Real Madrid, AC Milan, Benfica, and Arsenal. Betano sponsors three teams. While Etihad Airways, and Red Bull each sponsor two Champions League sides.
Shirt sponsors of multiple Champions League teams
Company | Number of clubs | Clubs |
---|---|---|
Emirates | 4 | Arsenal, Benfica, Milan, and Real Madrid |
Betano | 3 | Aston Villa, Sparta Prague, and Sporting |
Etihad Airways | 2 | Girona and Manchester City |
Red Bull | 2 | Leipzig and Salzburg |
The sponsorship of Etihad Airways and Red Bull are unique cases. They both sponsor two Champions League clubs who are part of the same group or ‘ownership’.
Girona, part of the City Football Group like Manchester City, agreed a deal with Etihad Airway in 2024. The deal is reportedly worth €2 million per year. Far less than City’s reported €65 million per year deal.
Red Bull, a conglomerate that started out as a beverage manufacturer, acts as shirt sponsor for both Leipzig and Salzburg. At the same time, the Austrian brand is ‘owner’ of both clubs and although the clubs are known as Red Bull Leipzig and Red Bull Salzburg, UEFA does not allow the use of “Red Bull” curing UCL ties.
Top five shirt sponsorships with the highest value
Like kit sponsorship deals, shirt sponsorships can generate quite the revenue for clubs. Especially for Europe’s biggest clubs who have a tendency to go far in the Champions League and other competitions. As exact figures of deals are rarely made public, the following values of some of the highest generating deals are reported estimates.
- Real Madrid and Emirates – €70 million per year
Emirates has been the shirt sponsor of Real Madrid since 2013 when they replaced Bwin. The current deal is reportedly worth €70 million per year and runs until 2026. - Barcelona and Spotify – between €62,5 and €70 million per year
Barcelona’s partnership with Spotify started in 2022. The reported value of the deal is between €62.5 and €70 million per year. - PSG and Qatar Airways – between €60 and €70 million per year
Qatar Airways became the official front-of-shirt sponsor of the 12-time Ligue 1 champion in 2022 after having been a premium partner of the club since 2020. PSG reportedly earns between €60 and €70 million per year from the deal. - Manchester City and Etihad Airways – €65 million per year
Manchester City reportedly earns around €65 million per year from their deal with Etihad Airways. The airline also has the naming rights to their stadium. - Liverpool and Standard Chartered – €58.5 million per year
The Reds’ deal with financial services company Standard Chartered is reportedly worth around £50 million per year (€58.5 million). The partnership started in 2010 and was extended until 2027 in 2022.
Arsenal, Bayern Munich and Atlético Madrid also have some of the highest value shirt sponsorship deals. As does Manchester United (€70 million per year). However, United failed to qualify for the 2024/25 Champions League.
2024/2025 Champions League shirt sponsors
Team (country) | Shirt Sponsor | Industry |
---|---|---|
RB Salzburg (AUT) | Red Bull | Conglomerate – beverage & media |
Club Brugge (BEL) | Unibet | Gambling |
Dinamo Zagreb (CRO) | FavBet | Gambling |
Sparta Prague (CZE) | Betano | Gambling |
Arsenal (ENG) | Emirates | Airline |
Aston Villa (ENG) | Betano | Gambling |
Liverpool (ENG) | Standard Chartered | Financial services & banking |
Manchester City (ENG) | Etihad Airways | Airline |
Atlético Madrid (ESP) | Riyahd Air | Airline |
FC Barcelona (ESP) | Spotify | Entertainment – audio streaming |
Girona (ESP) | Etihad Airways | Airline |
Real Madrid (ESP) | Emirates | Airline |
Brest (FRA) | MALO Yaourt | Food & beverages – dairy |
Lille (FRA) | Boulanger | Consumer electronics |
Monaco (FRA) | Renault | Automotive |
Paris Saint-Germain (FRA) | Qatar Airways | Airline |
Bayer Leverkusen (GER) | Barmenia | Insurance |
Bayern München (GER) | Deutsche Telekom | Telecommunications |
Borussia Dortmund (GER) | Evonik | Specialty chemicals |
RB Leipzig (GER) | Red Bull | Conglomerate – beverage & media |
VfB Stuttgart (GER) | Winamix | Gambling |
Atalanta (ITA) | Lete | Food & beverage – water |
Bologna (ITA) | Saputo | Food & beverage – dairy |
Inter (ITA) | Betsson.sport | Gambling |
Juventus (ITA) | Save the Children | Non-profit |
AC Milan (ITA) | Emirates | Airline |
Feyenoord (NED) | MediaMarkt | Consumer electronics |
PSV (NED) | Brainport Eindhoven | Technology ecosystem |
Benfica (POR) | Emirates | Airline |
Sporting (POR) | Betano | Gambling |
Celtic (SCO) | Dafabet (home) | Celtic FC Foundation (away) | Gambling | Non-profit |
Crevena zvezda (SRB) | Gazprom | Oil and gas |
Slovan Bratislava (SVK) | Niké | Gambling |
Sturm Graz (SUI) | Puntigamer | Food & Beverage – alcohol |
Young Boys (SUI) | Plus500 | Financial services |
Shakhtar Donetsk (UKR) | SCM (CKM) | Holding |
Sleeve sponsorships: financial companies
Since the 2021/22 season, clubs are allowed to feature a sleeve sponsor during Champions League matches. First introduced by UEFA in a bid to make up for lost revenue during the COVID-19 pandemic, the rule has not been reversed. Offering an extra revenue option for clubs.
This season, 33 out of 36 teams have featured a sponsor on their sleeves. With 92 percent of the teams this is eight percent points more than last season (27 out of 32). The companies can be categorised into 17 different industries.
The financial services industry has the most partnerships (six). In particular, online trading and cryptocurrency companies. The tourism sector has four partnerships, amongst others with Premier League clubs Arsenal (Visit Rwanda) and Liverpool (Expedia).
There are just three gambling sleeve sponsorships. While that is the industry with the most front-of-shirt sponsors amongst this season’s teams. The airline industry, the sector with the second most shirt sponsorships, has no sleeve deals.
A further six industries – consumer electronics, construction, entertainment, insurance, food and beverage, and non-profit – have at least two deals in place.
Multiple partnerships
No sleeve sponsor partners with multiple Champions League teams. While there were three such companies last campaign. Including Toto, who sponsored both Eredivisie teams Feyenoord and PSV. The firm still does in the league. However, PSV’s spot is donated to the club’s foundation during the majority of the European ties.
Benfica’s sleeve sponsor Betano is the only company also featuring as front-of-shirt sponsor (three times even). While Celtic features their foundation on their sleeves (all matches) and their shirt fronts (away matches).
2024/2025 Champions League sleeve sponsors
Team (country) | Sleeve Sponsor | Industry |
---|---|---|
RB Salzburg (AUT) | Rauch | Beverage |
Club Brugge (BEL) | DAZN | Entertainment – streaming platform |
Dinamo Zagreb (CRO) | RALU Logistika | Logistics |
Sparta Prague (CZE) | – | – |
Arsenal (ENG) | Visit Rwanda | Tourism |
Aston Villa (ENG) | Trade Nation (home) | – (away) | Financial services – online trading |
Liverpool (ENG) | Expedia | Tourism |
Manchester City (ENG) | OKX | Financial services – crypto |
Atlético Madrid (ESP) | Kraken | Financial services – crypto |
FC Barcelona (ESP) | Ambilight tv | Technology |
Girona (ESP) | HYLO | Pharmaceutical |
Real Madrid (ESP) | HP | Technology |
Brest (FRA) | Quéguiner Matériaux | Construction material |
Lille (FRA) | Aluminium Dunkerque | Aluminium |
Monaco (FRA) | Bang & Olufsen | Consumer electronics |
Paris Saint-Germain (FRA) | – | – |
Bayer Leverkusen (GER) | Niedax | Electrical installation materials |
Bayern München (GER) | Allianz | Insurance |
Borussia Dortmund (GER) | Pluto tv | Entertainment – streaming platform |
RB Leipzig (GER) | IHG Hotels & Resorts | Tourism |
VfB Stuttgart (GER) | Hep Solar | Solar energy |
Atalanta (ITA) | RADICI Group | Chemical intermediates producer |
Bologna (ITA) | Lavoropiu | Recruitment and HR |
Inter (ITA) | GATE.io | Financial services – cryptocurrency |
Juventus (ITA) | Azimut | Financial services – asset management |
AC Milan (ITA) | MSC | Tourism – transportation |
Feyenoord (NED) | Toto | Gambling |
PSV (NED) | PSV Foundation | Non-profit |
Benfica (POR) | Betano | Gambling |
Sporting (POR) | Superbock | Beverage |
Celtic (SCO) | Celtic FC Foundation | Non-profit |
Creven zvezda (SRB) | MVP Mozzart | Gambling |
Slovan Bratislava (SVK) | Millionero | Financial services – crypto |
Sturm Graz (SUI) | GRAWE | Insurance |
Young Boys (SUI) | Weiss+Appetito | Construction |
Shakhtar Donetsk (UKR) | – | – |
Related: Overview UCL 2023/24 | 2022/23 | 2020/21| 2019/20 | 2018/19 | 2017/18 | 2016/17 | 2015/16
Related: 2024/2025 sponsorships Premier League and La Liga