Overview of the 2022/2023 Süper Lig sponsors
Who wears what in the Turkish Süper Lig? Which apparel brands are dominating in Turkey’s highest club competition?
Below we answer these questions and more by giving you an overview of the sponsors – kit, shirt and sleeve sponsors – of the 2022/2023 Süper Lig clubs.
NOTE: This article will be updated as new deals are announced.
Kit sponsors: 19 clubs, 12 brands
Twelve different clothing brands sponsor the 19 Süper Lig teams this season. Adidas, Diadora, Jako, Joma, Macron, New Balance, Nike, Puma, Tempo Sport, Tony Montana, Uhlsport and Wulfz are all represented.
Nike is the main kit supplier with six teams. That is one less than last season and at least three times more than any other brand currently has. Like last season, Galatasaray, Gaziantep, Hatayspor and Kayserispor wear the American brand. Promoted side Ümraniyespor does as well, while Nike added Antalyaspor as new partner. Altay and Çaykur Rizespor got relegated while wearing Nike last season and Giresunspor switched to Diadora.
Joma and Puma are the only two other brands that sponsor more than one team. Joma did not sponsor any team last season and added promoted sides Ankaragücü and Istanbul Başakşehir to their ranks this campaign. German brand Puma continue to supply Fenerbahçe and Kasımpaşa, while they no longer supply Sivasspor.
Seven teams switched brands
Seven out of 19 teams switched brands for the 2022/23 season. Adana Demirspor and Antalyaspor switched from New Balance to Tempo Sport and Nike respectively. While Konyaspor switched from Macron to New Balance. Ankaragücü and Istanbul Başakşehir switched from Diadora and Bilcee respectively to Joma. Diadora took over from Nike for Giresunspor and Sivasspor substituted Puma for Tony Montana.
2022/2023 Süper Lig Kit Sponsors
|Adana Demirspor||Tempo Sport|
Shirt sponsors: 10 industries, five crypto sponsors
All Süper Lig teams have confirmed a front-of-shirt sponsorship for the 2022/23 season. Istanbul Başakşehir and Konyaspor both have a shirt deal with Turkish Airlines for their European matches.
When only looking at the shirt sponsors in the Süper Lig itself, six teams have a partnership with financial companies. Promoted side Ümraniyespor has a deal with HangiKredi, a company providing credit services. It is the only sponsor from the financial sector not dealing with cryptocurrency.
Beşiktaş has a new partnership with Bahrain company Rain, while Bitexen sponsors four teams: Adana Demirspor, Giresunspor, Hatayspor and Sivasspor.
As is the trend in multiple leagues including the Premier League and Bundesliga, a car retail platform is also active as sponsor in the Turkish league. In this case it is Vavacars and the Turkish e-commerce platform sponsors two teams: Antalyaspor and Fatih Karagümrük.
There are also two car rental firms active as shirt sponsor. Avis sponsors Fenerbahçe, while Sixt sponsors Galatasaray.
The final industry that sponsors multiple teams is the electronics sector. Sunny struck a deal to sponsor Istanbul Başakşehir, while Vestel sponsors defending champions Trabzonspor.
Eight new shirt sponsors
Eight teams changed their shirt sponsor this season. Beşiktaş, Giresunspor, Sivasspor and Ümraniyespor all struck deals with companies active in the financial sector. Antalyaspor and Konyaspor announced new deals with online car retailers. While Istanbul Başakşehir switched to electronics company Sunny and Ankaragücü to a property developer.
2022/2023 Süper Lig Shirt Sponsors
|Adana Demirspor||Bitexen||Financial services – cryptocurrency||Turkey|
|Antalyaspor||Vavacars||E-commerce car retailer||Turkey|
|Beşiktaş||Rain||Financial services – cryptocurrency||Bahrain|
|Fatih Karagümrük||Vavacars||E-commerce car retailer||Turkey|
|Gaziantep FK||Sanko||Holding company||Turkey|
|Giresunspor||Bitexen||Financial services – cryptocurrency||Turkey|
|Hatayspor||Bitexen||Financial services – cryptocurrency||Turkey|
Turkish Airlines (European)
Turkish Airlines (European)
|E-commerce car retailer|
|Sivasspor||Bitexen||Financial services – cryptocurrency||Turkey|
16 out of 19 shirt sponsors have HQ in Turkey
The companies are mainly coming from Turkey. The 19 shirts sponsors are made up of 15 different companies and 12 of them have their headquarter in Turkey. Three of Süper Lig’s biggest clubs – Beşiktaş, Fenerbahçe and Galatasaray – have a shirt sponsor whose main office is not in Turkey.
15 clubs have one or two sleeve sponsors
So far 15 clubs have at least one sleeve sponsor. Contrary to other leagues, several Süper Lig teams have two sleeve sponsors. Four teams – Antalyaspor, Beşiktaş, Fenerbahçe and Kasımpaşa – have the same brand on both sleeves and three teams – Alanyaspor, Giresunspor and Trabzonspor – have two different sleeve sponsors.
Airline Corendon and insurance company HDI Sigorta both partner with two teams as sleeve sponsor.
Fenerbahçe is the only team with a gambling company on their sleeves as sponsor. Although all teams play with the league logo on their sleeves that promotes a gambling company, since the league is called the Spor Toto Süper Lig for sponsorship reasons.
2022/2023 Süper Lig Sleeve Sponsors
|Alanyaspor||Corendon | Aytemiz||Airline | Fuel|
|Beşiktaş||Aksa||Energy – electrical power generators|
|Fatih Karagümrük||Bitci||Financial services – bitcoin|
|Galatasaray||Tunç Holding||Energy & fuel|
|Gaziantep FK||Hammer Jack||Sportswear|
|Giresunspor||Koçel | HDI Sigorta||Steel goods | Insurance|
|Istanbul Başakşehir||HDI Sigorta||Insurance|
|Sivasspor||Bitexen||Financial services – cryptocurrency|
|Trabzonspor||Mekap | QNB||Safety shoes | Financial services – bank|
|Ümraniyespor||Tirebolu 42 Çay||Beverage|
Other kit sponsorships: back shirt, shorts and socks
In addition to shirt and sleeve sponsors, many Süper Lig teams have other kit sponsorships. While some do not have a sleeve sponsor, they do have sponsorship branding on the back of their shirts, shorts or socks. Although various companies pay for this branding, four companies sponsor multiple teams. More than half of the teams has Aksa, a power generation company, on the back of their jersey.
Cryptocurrency platform Bitexen, already a shirt sponsor of four teams, can be found on several socks. While betting firm Nesine.com and car rental company RentGo also sponsor multiple teams.