Overview of the 2018/2019 Premier League sponsors

2018/19 Premier League SponsorsNote: This article is subject to changes when new deals are announced.

Who wears what in the English Premier League? Which apparel brands are dominating on the Premier League pitches? Are most shirt and sleeve sponsors gambling companies?

Below we answer those questions and more by giving you an overview of the sponsors – kit, shirt and sleeve sponsors – of the 2018/2019 Premier League clubs.

Kit sponsors: 20 clubs, 6 brands

Premier League Kit Sponsors

The 20 Premier League teams are sponsored by six different clothing brands. We will see Adidas, Puma, New Balance, Nike, Umbro and Under Armour on the Premier League pitches this year. In 2017/2018 there were eight different brands sponsoring Premier League kits, while there were 10 in 2016/2017.

Adidas is the main kit supplier with six teams. Manchester United, Watford, Leicester City and the three promoted sides Cardiff City, Fulham and Wolverhampton Wanderers are all sponsored by the German brand.

Adidas takes over from Puma, who held that title last season. Puma sponsors four teams. They lost both Leicester City and Huddersfield Town, to respectively Adidas and Umbro. However, they added Crystal Palace to their Premier League portfolio that already contained Arsenal (who will switch to Adidas in 2019), Burnley and Newcastle United.

Nike once again supplies four Premier League teams: Brighton & Hove Albion, defending champions Manchester City, Chelsea and Tottenham. With the latter three the American brand sponsors three of the ‘traditional’ and also last year’s top six.

English manufacturer Umbro has four teams in their portfolio, one more than last season: Bournemouth, Everton, Huddersfield Town and West Ham United. New Balance and Under Armour each sponsor one team.

Four teams have switched brands for the upcoming season, including Crystal Palace from Macron to Puma, Wolverhampton Wanderers from Puma to Adidas and Huddersfield and Leicester from Puma to Umbro and Adidas respectively.

2018/19 Premier League Kit Sponsors

TeamKit SponsorBuy it from Amazon (Paid Link)
ArsenalPumaHome | Away | Third
Brighton & Hove AlbionNike 
Cardiff CityAdidasHome
ChelseaNikeHome | Away | Third
Crystal PalacePuma 
EvertonUmbroHome | Third
Huddersfield TownUmbroHome
Leicester CityAdidas 
LiverpoolNew BalanceHome | Away | Third
Manchester CityNikeHome | Away | Third
Manchester UnitedAdidasHome | Away | Third
Newcastle UnitedPumaHome | Away | Third
SouthamptonUnder ArmourHome | Third
Tottenham HotspurNikeHome | Away | Third
West Ham UnitedUmbroHome | Away | Third
Wolverhampton WanderersAdidas 

2018/19 Premier League Shirt Sponsors

Gambling companies remain a favourite partner for clubs when it comes to shirt sponsorships. Nine out of 20 Premier League clubs will feature a gambling company on the front of their shirts this season. That is one more than last year. Two of the three clubs that were promoted have a gambling shirt sponsor. Burnley switched from one gambling sponsor (Dafabet) to another (Laba360) this year.

It is notable that none of the traditional top 6 has a betting or gambling logo on their shirtfronts. Gambling companies are likely willing to pay more than most non-gambling companies to partner ‘smaller’ clubs, while ‘big’ clubs have more options to choose from.

Even if they do not have a gambling shirt sponsor, all clubs seem to partner with gambling companies. Some of them even have deals with more than one firm.

Besides the gambling partners, four shirt sponsors are active in the financial service industry. While the rest of the shirt sponsors could be categorised as being active in the airline, automotive (2), duty-free shop, telecommunications or tourism (1) sector.

The companies come from around the world, with a majority having their headquarters in Asia and Europe.

2018/19 Premier League Shirt Sponsors

TeamShirt SponsorIndustryHeadquarters
ArsenalEmiratesAirlineDubai, UAE
BournemouthM88GamblingPhilippines & Gibraltar
Brighton & Hove AlbionAmerican ExpressFinancial servicesUSA
Cardiff CityVisit MalaysiaTourismMalaysia
ChelseaYokohama TyresAutomotiveJapan
Crystal PalaceManBetXGamblingMalta
EvertonSportPesaGamblingKenya & Isle of Man
Huddersfield TownOPE SportsGamblingMalta
Leicester CityKing PowerDuty-free shopThailand
LiverpoolStandard CharteredFinancial services & bankingUK
Manchester CityEtihad AirwaysAirlineAbu Dhabi, UAE
Manchester UnitedChevroletAutomotiveUSA
Newcastle UnitedFun88GamblingIsle of Man
SouthamptonVirgin MediaTelecommunicationsUK
Tottenham HotspurAIALife insurance & financial servicesHong Kong
WatfordFxProFinancial servicesUK
West Ham UnitedBetwayGamblingMalta
Wolverhampton WanderersW88GamblingPhilippines

2018/19 Premier League Sleeve Sponsors

Last season was the first time Premier League clubs were allowed to have sleeve sponsorships. But not all clubs had one. Arsenal for example did not, because of contractual obligations. This year the Gunners will display a ‘Visit Rwanda’ logo on their sleeve, which caused some controversy when it was first announced.

Manchester United will also debut a sleeve sponsor in 2018/19. Manufacturing and hospitality company Kohler will be visible on the Red Devils’ sleeves.

Promoted side Wolves will have a first in sports sponsorship with the logo of a cryptocurrency exchange platform, CoinDeal, on their sleeve.

Note: Clubs will be added when the sleeve sponsor is official.

2018/19 Premier League Sleeve Sponsors

TeamSleeve SponsorIndustry
ArsenalVisit RwandaTourism
Brighton & Hove AlbionJDSports retail
BurnleyAstroPayFinancial services
Cardiff CityJDSports retail
Crystal PalaceDongqiudiFootball app
EvertonAngry Birds (Rovio Entertainment)Gaming
FulhamICM.comFinancial services
Huddersfield TownLeisu SportsMedia
Leicester CityBia Saigon (ThaiBev)Beverage
LiverpoolWestern UnionFinancial services
Manchester CityNexen TireAutomotive
Manchester UnitedKohlerManufacturing & hospitality
SouthamptonVirgin MediaTelecommunications
WatfordMoPlayGambling & gaming
West Ham UnitedBasset & GoldFinancial services
Wolverhampton WanderersCoinDealFinancial services

The Premier League starts in the weekend of August 11.

5 Responses

  1. Bathromel mwape says:

    please help me with sponsorship in football please

  1. August 6, 2018

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  2. March 30, 2019

    […] the dawn of the Premier League era in 1992, almost every major club had a sponsorship deal in place (Wimbledon were the sole exception in the top flight). Many of the companies involved […]

  3. June 27, 2019

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  4. June 28, 2019

    […] avec des sociétés de jeux. Certains font même la promotion de plus d’une société de jeux. 9 joueurs de première ligue sur 20 ont une société de jeu en tant que sponsor de maillot, 3 clubs font de la publicité sur la manche. Dans le championnat anglais ou en deuxième […]

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