Overview of the 2019/2020 Premier League sponsors

2019 2020 Premier League sponsors
Note: This article is subject to changes when new deals are announced.

Who wears what in the English Premier League? Which apparel brands are dominating on the Premier League pitches? Are most shirt and sleeve sponsors gambling companies?

Below we answer those questions and more by giving you an overview of the sponsors – kit, shirt and sleeve sponsors – of the 2019/2020 Premier League clubs. We also take a look at the league’s official partners.

Kit sponsors: 20 clubs, 8 brands

2019 2020 Premier League sponsors per brand

The 20 Premier League teams are sponsored by eight different clothing brands. We will see Adidas, Umbro, Nike, Puma, Erreà, New Balance, Kappa and Under Armour on the Premier League pitches this year. In 2018/2019 there were six different brands sponsoring Premier League kits, while there were eight in 2017/2018 and ten in 2016/2017.

Adidas is once again the main kit supplier with six teams. Manchester United, Watford, Leicester City and Wolverhampton Wanderers will continue wearing the German brand. Promoted side Sheffield United is added, along with new partner Arsenal who switched from Puma. Cardiff City and Fulham were both relegated while wearing Adidas last year.

Umbro follows Adidas by sponsoring four teams. Bournemouth, Everton and West Ham United were already part of Umbro’s portfolio. For the 2019/2020 season they added Burnley, who switched from Puma.

Despite losing Arsenal and Burnley, Puma still sponsors three teams. Besides Crystal Palace and Newcastle they secured a multi-year partnership with reigning champions Manchester City – and several other clubs belonging to the City Football Group.

Nike also supplies three Premier League teams: Brighton & Hove Albion, Chelsea and Tottenham. With the latter two the American brand sponsors two of the ‘traditional’ and also last year’s top six. Just as many as Adidas.

New Balance, Under Armour, Erreà and Kappa complete the list by each sponsoring one team.

Like last season, four teams have switched brands for the upcoming season, including Manchester City from Nike to Puma, Aston Villa from Luke 1977 to Kappa and Arsenal and Burnley from Puma to Adidas and Umbro respectively.

2019/20 Premier League Kit Sponsors

TeamKit SponsorBuy it from Amazon (Paid Link)
ArsenalAdidasHome | Away
Aston VillaKappa
Brighton & Hove AlbionNike
Crystal PalacePuma
Leicester CityAdidasAway
LiverpoolNew BalanceHome | Away | Third
Manchester CityPumaHome
Manchester UnitedAdidasHome | Away | Third
Newcastle UnitedPumaHome
Norwich CityErreà
Sheffield UnitedAdidas
SouthamptonUnder Armour
Tottenham HotspurNikeThird
West Ham UnitedUmbroHome | Away
Wolverhampton WanderersAdidas

2019/20 Premier League Shirt Sponsors

Gambling companies remain a favourite partner for clubs when it comes to shirt sponsorships. Ten out of 20 Premier League clubs will feature a gambling company on the front of their shirts this season. That is one more than last year and two more than in 2017/2018. Two of the three clubs that won promotion have a gambling shirt sponsor. Burnley once again switches from one gambling sponsor (Laba360) to another (W88).

It is notable that none of the traditional top six has a betting or gambling logo on their shirtfronts (or sleeve). Gambling companies are likely willing to pay more than most non-gambling companies to partner ‘smaller’ clubs, while ‘big’ clubs have more options to choose from.

Even if they do not have a gambling shirt sponsor, all clubs partner with gambling companies. Some of them even have deals with multiple firms.

Besides the gambling partners, four shirt sponsors are active in the financial services industry. While the rest of the shirt sponsors could be categorised as being active in the airline, automotive (both 2), duty-free shop or media (both 1) sector.

The companies come from around the world, with a majority having their headquarters in Asia and Europe.

2019/20 Premier League Shirt Sponsors

TeamShirt SponsorIndustryHeadquarters
ArsenalEmiratesAirlineDubai, UAE
Aston VillaW88GamblingPhilippines
BournemouthM88GamblingPhilippines & Gibraltar
Brighton & Hove AlbionAmerican ExpressFinancial servicesUSA
ChelseaYokohama TyresAutomotiveJapan
Crystal PalaceManBetXGamblingMalta
EvertonSportPesaGamblingKenya & Isle of Man
Leicester CityKing PowerDuty-free shopThailand
LiverpoolStandard CharteredFinancial services & bankingUK
Manchester CityEtihad AirwaysAirlineAbu Dhabi, UAE
Manchester UnitedChevroletAutomotiveUSA
Newcastle UnitedFun88GamblingIsle of Man
Norwich CityDafabetGamblingPhilippines
Sheffield UnitedUSGFinancial servicesAustralia
SouthamptonLD Sports(Sports) MediaChina
Tottenham HotspurAIALife insurance & financial servicesHong Kong
West Ham UnitedBetwayGamblingMalta
Wolverhampton WanderersManBetXGamblingMalta

2019/20 Premier League Sleeve Sponsors

Since the 2017/18 season Premier League clubs are allowed to have sleeve sponsorships. Not all clubs had one during that first season. Arsenal (Visit Rwanda) and Manchester United (Kohler) for example only debuted a sleeve sponsor during the 2018/19 season.

Tottenham is the only team yet to feature or announce a sleeve sponsor. Chairman Daniel Levy explained during a board meeting at the end of 2018 that ‘any sleeve sponsorship may compromise the value of the naming rights deal [for their new stadium], so the naming rights would come first.’

Burnley (LoveBet), Bournemouth (M88 Masion) and Sheffield United (USG) are the three clubs having the same shirt and sleeve sponsor. Watford’s Bitcoin sleeve branding is an extension of their shirt sponsorship deal with Sportsbet.io.

Financial services (6),  gambling (4) and automotive (3) companies are also favourites as sleeve sponsor. Noticeable is that (so far) there are only four gambling related sleeve sponsors while there are 10 gambling shirt sponsors.

Note: The table below will be updated when sleeve sponsors are official. For 2018/2019 sleeve sponsors click here.

2019/20 Premier League Sleeve Sponsors

TeamSleeve SponsorIndustry
ArsenalVisit RwandaTourism
Aston VillaBR88Gambling & gaming
Brighton & Hove AlbionJDSports retail
Crystal PalaceAll FootballFootball app
EvertonAngry Birds (Rovio Entertainment)Gaming
Leicester CityBia Saigon (ThaiBev)Beverage
LiverpoolWestern UnionFinancial services
Manchester CityNexen TireAutomotive
Manchester UnitedKohlerManufacturing & hospitality
Newcastle UnitedStormGainFinancial services
Norwich CityBest Fiends (Seriously Digital Entertainment)Gaming
Sheffield UnitedUSGFinancial services
SouthamptonVirgin MediaTelecommunications
Tottenham HotspurNone
WatfordBitcoin (with Sportsbet.io)Financial services
West Ham UnitedBasset & GoldFinancial services
Wolverhampton WanderersCoinDealFinancial services

2019/2020 Premier League sponsors

The Premier League lists eight official partners on their website. This does not include their various international and UK broadcast partners. The sponsors/partners have a clear ‘role’. For example Barclays in the official bank and TAG Heuer the official timekeeper. Partners receive exclusivity within their niche. Noticeable is that the Premier League does not list any regional partners (excluding broadcast partners). Several of the other Big 5 leagues do.

2019/20 Official League Partners

EA SportsLead PartnerGaming
BarclaysOfficial BankFinancial services
CadburyOfficial SnackConfectionary
Coca-ColaOfficial Soft DrinkBeverage
NikeOfficial BallSporting goods
TAG HeuerOfficial TimekeeperWatchmaking
Avery DennisonOfficial LicenseePackaging
PaniniOfficial LicenseeCollectibles

The Premier League starts on August 9th.

3 Responses

  1. George Williams says:

    Good article and very good for us especially I’m which have interested for collecting jersey of red devils sponsorship on jersey in past. And thanks for this article, so that i can know about many Premier League sponsors which have be contracted with Primier League Teams ^^

    Thank in advance

  1. December 16, 2019

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  2. July 7, 2020

    […] sponsorship deals within professional soccer. Of the 20 clubs in England’s Premier League, 10 have gambling companies as their primary shirt sponsors. In Spain’s La Liga, eight of the 20 clubs are sponsored by gambling operators. Meanwhile, every […]

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