Overview of the 2019/20 Champions League sponsors

2019 2020 Champions League sponsors

Similar to previous seasons we analyse the kit and shirt sponsors of the 32 teams participating in the UEFA Champions League (UCL). We also take a look at the Champions League sponsors and partners. With the world’s best players competing, great exposure and millions at stake, Europe’s biggest club competition will again be a spectacle to watch.

Related: Overview UCL 2020/212018/19 | 2017/18 | 2016/17 | 2015/16
Related: 2019/20 sponsorships Premier League, Bundesliga and La Liga

Breakdown of 2019/20 Champions League kit sponsors

2019/20 Champions League kit sponsors

Kit sponsors – key takeaways

  • 9 different sports brands supply the 2019-2020 Champions League teams: Adidas, Jako, Joma, Kappa, Macron, New Balance, Nike, Puma, and Under Armour
  • 1 brand less is represented compared to the 2018/19 UCL season and 3 more brands than in the 2017-2018 UCL season
  • PSG plays with both Nike and Jordan (a Nike brand) branded kits in the Champions League
  • Nike sponsors the most teams with 12 – followed by Adidas (8), Puma (4), Macron and New Balance (both 2)
  • 3 clubs changed kit supplier in 2019 – all switching to Puma: Manchester City (was Nike), Slavia Prague (was Umbro) and Valencia (was Adidas)

2019/20 Champions League kit sponsors

Team (country)Kit sponsorBuy from Amazon (Paid Link)
RB Salzburg (AUT)Nike
Club Brugge (BEL)Macron
Genk (BEL)Nike
Dinamo Zagreb (CRO)Adidas
Slavia Prague (CZE)Puma
Chelsea (ENG)NikeHome | Away
Liverpool (ENG)New BalanceHome | Away | Third
Manchester City (ENG)PumaHome | Away | Third
Tottenham Hotspur (ENG)NikeHome
Atlético Madrid (ESP)NikeHome | Away
FC Barcelona (ESP)NikeHome | Away
Real Madrid (ESP)AdidasHome | Away | Third
Valencia (ESP)PumaHome | Away
Lille (FRA)New Balance
Olympique Lyon (FRA)AdidasHome Ligue 1 | Away Ligue 1
PSG (FRA)Jordan Brand – NikeHome| Away
Bayern München (GER)AdidasHome
Borussia Dortmund (GER)PumaHome | Away
RB Leipzig (GER)NikeHome | Away
Bayer Leverkusen (GER)JakoHome | Away
Olympiacos (GRE)Adidas
Atalanta (ITA)Joma
Internazionale (ITA)NikeHome | Away
Juventus (ITA)AdidasHome
SSC Napoli (ITA)KappaNapoli Amazon store
Ajax (NED)AdidasHome | Away
Benfica (POR)Adidas
Zenit St. Petersburg (RUS)NikeHome
Lokomotiv Moscow (RUS)Under Armour
Crvena zvezda (SRB)Macron
Galatasaray (TUR)NikeHome
Shakhtar Donetsk (UKR)Nike

Shirt sponsors – key takeaways

  • All 32 teams have a shirt sponsor – in previous seasons some clubs had none
  • 29 different companies sponsor the 2019/20 Champions League teams
  • Emirates (Real Madrid and Benfica), Gazprom (Zenit St. Petersburg and Crvena zvezda) and Red Bull (Salzburg and Leipzig) are the only brands sponsoring multiple teams
  • As gambling advertisements are prohibited in some countries, several clubs could have no or a different logo on their kits in matches

It is interesting to see the kind of services and products these brands deliver to the market and to compare them with ‘regular’ leagues. For example if you look at the 2019/20 Premier League shirt sponsors, 10 out of 20 shirt sponsors are gambling companies. In this year’s Champions League season there are four clubs with a gambling sponsors while last year there was only one.

So in which industries are the UCL teams’ sponsors active?

We can roughly categorise the companies into 16 different industries. The financial services and gambling industries sponsor the most teams with each four teams, followed by the airline, automotive and beverage industries (all 3).

Breakdown of 2019/20 Champions League shirt sponsors per industry

2019/20 Champions League shirt sponsors per sector

The financial services and gambling industries sponsor the most teams with each four teams.

Where do the shirt sponsors come from?

To see where the shirt sponsors come from we looked at where the companies have their headquarters. Key takeaways:

  • Most of the shirt sponsors come from Europe (19), followed by countries that lie in Eurasia, Asia and the Middle East (all 4)
  • 1 North American company completes the shirt sponsors
  • 18 teams have a shirt sponsor from their home nation
  • France, Germany, Italy and Russia have the most shirt sponsors (all 3)
  • 3 of the 4 Middle Eastern shirt sponsors are active in the airline industry – Emirates (2) and Etihad Airways (1).

2019/20 Champions League shirt sponsors

Team (country)Shirt sponsorIndustry shirt sponsor
RB Salzburg (AUT)Red BullBeverage (and Media)
Club Brugge (BEL)UnibetGambling
Genk (BEL)BeobankFinancial services
Dinamo Zagreb (CRO)Lana GrupaPrinting
Slavia Prague (CZE)Citic GroupFinancial services
Chelsea (ENG)Yokohama TyresAutomotive
Liverpool (ENG)Standard CharteredFinancial services
Manchester City (ENG)Etihad AirwaysAirline
Tottenham Hotspur (ENG)AIA(Life) insurance
Atlético Madrid (ESP)Plus500Online trading (financial services)
FC Barcelona (ESP)RakutenInternet & e-commerce
Real Madrid (ESP)EmiratesAirline
Valencia (ESP)BwinGambling
Lille (FRA)BoulangerRetail consumer electronics
Olympique Lyon (FRA)VeoliaEnvironmental services
PSG (FRA)Accor Live LimitlessHospitality
Bayern München (GER)Deutsche TelekomTelecommunications
Borussia Dortmund (GER)EvonikSpecialty chemicals
RB Leipzig (GER)Red BullBeverage (and Media)
Bayer Leverkusen (GER)BarmeniaInsurance
Olympiacos (GRE)Stoiximan – IroesGambling
Atalanta (ITA)Radici GroupSpecialty chemicals
Internazionale (ITA)PirelliAutomotive
Juventus (ITA)JeepAutomotive
SSC Napoli (ITA)LeteBeverage
Ajax (NED)ZiggoTelecommunications
Benfica (POR)EmiratesAirline
Zenit St. Petersburg (RUS)GazpromOil and gas (energy)
Lokomotiv Moscow (RUS)Russian RailwaysRail transport
Crvena zvezda (SRB)GazpromOil and gas (energy)
Galatasaray (TUR)Terra PizzaRestaurant
Shakhtar Donetsk (UKR)ParimatchGambling

2019/2020 Champions League sponsors

The Champions League lists eight official partners on their website. The industries these partners come from are relatively predictable, with automotive, financial services, beverage among them. Noticeable is that five out of eight have their headquarters outside Europe with three in the USA and two in Japan.

2019/20 Champions League Partners

GazpromOil and gas (energy)Russia
SantanderFinancial servicesSpain
MastercardFinancial servicesUSA

Compare with the 2018/19 Champions League kit and shirt sponsors or take a look at our sports events overview to see important Champions League dates.

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