Overview 2017 Confederations Cup sponsors
The 2017 Confederations Cup takes place in Russia between June 17th and July 2nd. Partly as preparation for the 2018 World Cup in the same country, the tournament will see eight nations battle for yet another international prize.
The first group consists of host country Russia, New Zealand, Portugal and Mexico. Cameroon, Chile, Australia and Germany make up the second group. Below we take a look at the kit sponsors of all the Confederations Cup teams, the tournament sponsors and sponsors of some star players on the pitch in Russia.
Kit sponsors Confederations Cup teams
Half of the teams playing at the 2017 Confederations Cup wear Nike. New Zealand (since 2003), Australia (since 2004) and Portugal (since 1997) have all been wearing Nike for over a decade. Chile switched from Puma to Nike after they won the 2015 Copa América.
Three teams wear Adidas kits – Mexico, Russia and Germany – while Cameroon is the only nation to wear Puma. Interesting is that the teams all have partnerships with the main brands – Nike, Puma or Adidas – in the sports clothing industry.
In the group phase there are six Adidas-Nike matchups, two Nike-Nike and Nike-Puma matchups and one matchup of both Adidas-Adidas and Adidas-Puma.
The various federations have their own partnerships with international and national companies. Contrary to club teams, national teams do not have sponsors on their jerseys. However, the partners often get promoted on the training gear.
|Mexico||Coca Cola / Citibanamex / Movistar|
|New Zealand||Waiwera / Go Media / Stirling Sports|
|Chile||Entel / Coca Cola / Itaú / Cristal / Sodimac|
Since the corruption scandal FIFA has had difficulty renewing their old contracts and finding new sponsors. Chinese companies Wanda, Hisense and Vivo have recently been added to FIFA’s partnership portfolio to fill the void.
FIFA’s partners are also part of their major tournaments, including the Confederations Cup. The tournament in Russia works with the same partners, in addition to a regional sponsor. Below an overview of the sponsors of the 2017 Confederations Cup:
|Coca-Cola||FIFA Partner||Soft Drink||USA|
|Gazprom||FIFA Partner||Oil and Gas||Russia|
|Hyundai-Kia Motors||FIFA Partner||Automotive||South Korea|
|Qatar Airways||FIFA Partner||Airline||Qatar|
|Visa||FIFA Partner||Financial Services||USA|
|Vivo||Tournament Sponsor||Consumer Electronics||China|
|Alfa-Bank||Regional Sponsor||Financial Services||Russia|
Star players sponsors
Train hard to win the toughest battles? #Mercurial
My #CR7 Chapter 4 training gear is out on https://t.co/hiajNd1ipb pic.twitter.com/DjkTKx9plq
— Cristiano Ronaldo (@Cristiano) April 13, 2017
Finally, we take a look at the sponsors of several star players at the 2017 Confederations Cup:
|Kosta Barbarouses||New Zealand||Nike|
|Chris Wood||New Zealand||Nike|
|Tim Cahill||Australia||New Balance|
|Marc-André ter Stegen||Germany||Adidas|
VIVO provides less quality mobiles but marketing strategy is just fabulous to even sponsoring 2018 and 2022 world cups.