Overview 2017 Confederations Cup sponsors

The 2017 Confederations Cup takes place in Russia from June 17th to July 2nd.

The 2017 Confederations Cup takes place in Russia between June 17th and July 2nd. Partly as preparation for the 2018 World Cup in the same country, the tournament will see eight nations battle for yet another international prize.

The first group consists of host country Russia, New Zealand, Portugal and Mexico. Cameroon, Chile, Australia and Germany make up the second group. Below we take a look at the kit sponsors of all the Confederations Cup teams, the tournament sponsors and sponsors of some star players on the pitch in Russia.

Kit sponsors Confederations Cup teams

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Half of the teams playing at the 2017 Confederations Cup wear Nike. New Zealand (since 2003), Australia (since 2004) and Portugal (since 1997) have all been wearing Nike for over a decade. Chile switched from Puma to Nike after they won the 2015 Copa América.

Three teams wear Adidas kits – Mexico, Russia and Germany – while Cameroon is the only nation to wear Puma. Interesting is that the teams all have partnerships with the main brands – Nike, Puma or Adidas – in the sports clothing industry.

Kit Sponsors Group A

NationKit Sponsor
New ZealandNike

Kit Sponsors Group B

NationKit Sponsor

In the group phase there are six Adidas-Nike matchups, two Nike-Nike and Nike-Puma matchups and one matchup of both Adidas-Adidas and Adidas-Puma.

Team sponsors

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The various federations have their own partnerships with international and national companies. Contrary to club teams, national teams do not have sponsors on their jerseys. However, the partners often get promoted on the training gear.

Sponsors Training Gear

MexicoCoca Cola / Citibanamex / Movistar
New ZealandWaiwera / Go Media / Stirling Sports
ChileEntel / Coca Cola / Itaú / Cristal / Sodimac

Tournament sponsors

Since the corruption scandal FIFA has had difficulty renewing their old contracts and finding new sponsors. Chinese companies Wanda, Hisense and Vivo have recently been added to FIFA’s partnership portfolio to fill the void.

FIFA’s partners are also part of their major tournaments, including the Confederations Cup. The tournament in Russia works with the same partners, in addition to a regional sponsor. Below an overview of the sponsors of the 2017 Confederations Cup:

2017 Confederations Cup Sponsors

CompanyPartnershipIndustryCountry origin
AdidasFIFA PartnerSportswearGermany
Coca-ColaFIFA PartnerSoft DrinkUSA
WandaFIFA PartnerConglomerateChina
GazpromFIFA PartnerOil and GasRussia
Hyundai-Kia MotorsFIFA PartnerAutomotiveSouth Korea
Qatar AirwaysFIFA PartnerAirlineQatar
VisaFIFA PartnerFinancial ServicesUSA
BudweiserTournament SponsorBeerUSA
HisenseTournament SponsorElectronicsChina
McDonald’sTournament SponsorRestaurantUSA
VivoTournament SponsorConsumer ElectronicsChina
Alfa-BankRegional SponsorFinancial ServicesRussia

Star players sponsors

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Finally, we take a look at the sponsors of several star players at the 2017 Confederations Cup:

Sponsors Star Players

Guillermo OchoaMexicoNike
Carlos VelaMexicoAdidas
Andrés GuardadoMexicoAdidas
Javier HernándezMexicoAdidas
Kosta BarbarousesNew ZealandNike
Chris WoodNew ZealandNike
Cristiano RonaldoPortugalNike
Bernardo SilvaPortugalAdidas
Adrien SilvaPortugalAdidas
André GomesPortugalNike
Igor AkinfeevRussiaNike
Fedor SmolovRussiaNike
Tim CahillAustraliaNew Balance
Maty RyanAustraliaNike
Mathew LeckieAustraliaNike
André OnanaCameroonAdidas
Vincent AboubakarCameroonNike
Alexis SánchezChileNike
Arturo VidalChileNike
Claudio BravoChileAdidas
Marc-André ter StegenGermanyAdidas
Shkodran MustafiGermanyNike
Julian DraxlerGermanyAdidas

1 Response

  1. VIVO provides less quality mobiles but marketing strategy is just fabulous to even sponsoring 2018 and 2022 world cups.

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