Hydrogen: the skull logo emerging in tennis
Hydrogen the company
Designer Alberto Bresci founded Hydrogen in 2003. The Italian brand sells luxury sportswear for men, women and kids. They have a special line focusing on tennis and golf.
In addition to designing clothing, Hydrogen produces limited editions in co-branding.
Tennis players wearing Hydrogen
For the 2019 season Hydrogen has contracted Tomas Berdych and Spaniard Feliciano Lopez. Two high profile players to replace Fabio Fognini, who switched to EA7 (Emporio Armani) for 2019. Other players wearing Hydrogen are Italian Simone Bolelli, Frenchman Adrian Mannarino and Slovak Jozef Kovalic. Polona Hercog is currently the only WTA player featuring in the Hydrogen tennis team.
Apart from the above tour players, Hydrogen also has some young ambassadors wearing their line.
Hydrogen’s bold designs
The Hydrogen pieces are definitely noticeable on tennis courts. The skull logo for one thing, but the tennis line also features some bold designs. Comparing the Hydrogen tennis collection to more ‘traditional’ tennis clothing, you can definitely say the Italian brand is more out there. With lightning bolts, big numbers, American flags and camouflage colours the brand has some new and exciting elements and could well challenge current tennis fashion standards.
Buying Hydrogen clothing
Hydrogen has an online store and the brand has a global presence with retailers in Italy, Japan, South Korea, Hong Kong and Taiwan. Sponsoring several top and upcoming tennis players will only increase their global visibility.
The clothing is also sold through ecommerce sites such as Tennis Warehouse and Tennis Point.
More ‘small’ brands aiming for a piece of the tennis market
Apart from Hydrogen, there are more brands trying to capture a piece of the tennis market. Nike, Adidas and Asics sponsor most of the top players, but there are more brands sponsoring high ranked players to increase their global visibility.
Other lesser known brands sponsoring tennis players:
- Bidu Badu
So Hydrogen has fierce competition to win a piece of the tennis market. They are on the right track though with more and more people wondering what brand is behind that skull logo and those bold designs.