Top 5 great sports ads
Advertisements are a great way to get a message across. It is a form of art, where the trick is to let people remember your brand, preferably positively. There are funny, inspiring and happy commercials and commercials that just annoy us.
In sports, where inspiring stories are everywhere, brands have ample opportunity to create the next best ad. Below is a list of 5 great sports ads in no particular order.
1. Coca Cola – Celebration World Cup South Africa
“20 years ago an African named Roger Milla celebrated a goal in a way no one else ever had before, by dancing. And goals celebrations changed forever.” In this happy and upbeat commercial Coca Cola captures the essence of their slogan open happiness. By showing the brand and the product a few times Coca Cola gets associated with dancing, happiness, sports, unity and more. The use of a catchy song definitely helps.
2. Nike – Michael Jordan Failure
“I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.”
This Michael Jordan quote is great, very inspiring and resonates with people. Failure does not only happen in sports, it is part of life. While it is a Nike commercial, there is no trace of their brand. There is no need to, since Nike did such a great job on advertisement around Jordan. People already associated Jordan and Nike.
3. Turkish Airlines – Kobe vs. Messi
Kobe or Messi? Both stars try to win over a boy while on a Turkish Airlines plane. After several impressive but indecisive tricks, the stewardess wins over the boy with ice cream. Kobe and Messi are a guarantee for success and exposure. By bringing together two stars from two of the most popular sports, Turkish Airlines produced a viral commercial (almost 105 million hits on YouTube). Fantastic how Turkish Airlines managed to incorporate the best attributes of their airline, such as service, but focused on the story and not the brand.
4. Converse – Dwyane Wade’s love letter
A touching and inspiring story in which basketball player Dwayne Wade talks about his first love. Again the brand is only shown in the last shot. But that does not matter, as Converse gets associated with greatness and overcoming obstacles.
5. Nike – Barbershop
Mario Balotelli wants to be remembered and that is exactly what Nike’s barbershop is going to do. The ad is a bit funny and lets you remember some great football players from the past and their hairstyles. Nike created an app related to the commercial, making it engaging and interactive.