Grand Slam sponsors

Grand Slam SponsorsApart from Wimbledon, you cannot escape tennis sponsorships (logos) when you are watching a Grand Slam. The sponsors provide part of the tournaments’ income, also used for the grand prize purses, and in return get, among others, brand visibility.

We take a look at the Grand Slam sponsors – as listed on the tournaments’ websites – first by comparing them and then by listing the partners of all four majors.

70 different companies, no true Grand Slam

It is well known that Wimbledon takes a slightly different approach to sponsoring than the other Grand Slams. Focussing on long-term partnerships with an exclusive number of companies. Indeed, Wimbledon has the least amount of sponsors or partners with 15. The Australian Open has the most partners with 27, followed by the US Open with 25, while Roland Garros has 21 partners listed on their website.

70 different companies have official partnerships with at least one of the four Grand Slam tournaments, including 14 who sponsor multiple tournaments. No company sponsors all four Grand Slams at the moment. Lavazza, the Italian coffee brand, did so in 2020, but ended their association with the Australian Open. While Rolex is associated with all four Majors, but is not listed as official sponsor of Wimbledon.
(Note*: Rolex is not listed as official partner by Wimbledon, but the two organisations have a long-term affiliation, with the brand visible on the website and around the courts.)

Companies sponsoring more than one Grand Slam

Number of Grand SlamsCompany (-ies)
3Emirates, Lavazza, Polo Ralph Lauren and Rolex*
2AccorHotels, American Express, Chubb, Evian, IBM, Infosys, Mastercard, Oppo, Stella Artois and Wilson

Financial service companies and (alcoholic) beverages make the best partners

When the brands are categorised based on industry, you can roughly divide them into 27 different industries. Producers of beverages are by far the most popular partners of the Grand Slams with 19 companies active in that industry. 12 of those produce alcoholic beverages, three are water companies and four produce other drinks.

Financial service companies also seem to make an interesting partner. Each Grand Slam has at least one financial partner with a total of eight different financial service partners.

Grand Slam sponsors per industry


All tournaments have a watchmaker as (official) partner. Watches and tennis are a perfect sponsorship match when considering the image of both, with characteristics like precision and elegance. In the past different brands were linked to the four Grand Slam. But after the French Open switched from Swiss company Longines to Rolex recently, all Grand Slams are now affiliated with Rolex. Including Wimbledon, who does not list the watchmaker as official partner, but has a long-term affiliation with the brand.

Australian Open sponsors

The Australian Open has the highest amount of partners with 27. Noticeable is their number of tourism partners in order to promote the region. They also have seven beverage sponsors, including six alcoholic drinks.

Australian Open partners

LuzhoulaojiaoBeverages (alcoholic)
ANZFinancial services
Bondi SandsPersonal care
Canadian ClubBeverages (alcoholic)
Chemist WarehousePharmacy
City of MelbourneTourism
DeRucciRetail (sleeping resources)
DunlopSporting goods
GantenBeverages (water)
InfosysInformation technology
MastercardFinancial services
Maui JimSunglasses
Piper-HeidsieckBeverages (alcoholic)
Pure blonde organic ciderBeverages (alcoholic)
Polo Ralph LaurenFashion
Stella ArtoisBeverages (alcoholic)
TMGMFinancial services
Treasury wine estatesBeverages (alcoholic)
Visit VictoriaTourism
YonexSporting goods

Roland Garros sponsors

Roland Garros lists 21 partners on their website with almost all of them active in different industries. They have no alcoholic beverages as partners like the other Grand Slams, likely because it is prohibited to advertise alcohol in France. In 2019 they announced multiple new partners: Rolex, Oppo, Wilson and Infosys. For the 2021 edition outdoor furniture company Hespéride was added.

Roland Garros partners

BNP ParibasFinancial services
OppoConsumer electronics
EngieElectric utility
InfosysInformation technology
PerrierBeverages (water)
WilsonSporting goods
The Adecco GroupProfessional services
HespérideOutdoor furniture
MastercardFinancial services
Moët HennessyLuxury goods
Potel & ChabotEvents

Wimbledon sponsors

Wimbledon works with suppliers rather than sponsors, with all companies supplying something essential, like balls or drinks, to the tournament. Noticeable is that almost half of the 15 suppliers can be categorised in the beverage (drink) industry.

In the last few years Wimbledon has added several new sponsors. In 2019 American Express became Wimbledon’s official payment partner. In 2020 they debuted their first Asian partner (Oppo), while gin brand Sipsmith came on board for the 2021 edition. Rolex is not listed as official partner, but is visible on the website and around the courts.

Wimbledon suppliers

SlazengerSporting goods
IBMInformation technology
LansonBeverages (alcoholic)
Polo Ralph LaurenFashion
HSBCFinancial services
EvianBeverages (water)
Stella ArtoisBeverages (alcoholic)
Jaguar Land RoverAutomotive
Pimm’sBeverages (alcoholic)
American ExpressFinancial services
OppoConsumer electronics
SipsmithBeverage (alcoholic)

US Open sponsors

The US Open has 25 different sponsors/partners. It is the only Grand Slam that has a ticket sales company, Ticketmaster, as partner.

US Open partners

American ExpressFinancial services
ChaseFinancial services
J.P. MorganFinancial services
DeloitteProfessional services
EvianBeverages (water)
IBMInformation Technology
IHG Hotels & ResortsTourism
Polo Ralph LaurenFashion
Grey GooseBeverages (alcoholic)
HeinekenBeverages (alcoholic)
Kim CrawfordBeverage (alcoholic)
Mount SinaiHealth Care
The New York TimesMedia
TicketmasterTicket sales
Tiffany & Co.Luxury goods
WilsonSporting goods

Related: Tennis sponsorships

7 Responses

  1. Will Riley says:

    i am looking for a corporate Sponsors for my college team. How do i go about trying to find them?


  2. Jordan Knight says:


    I’m a bit unco-ordinated to be a tennis sponsor myself but deuce as it is I’m wondering what the KN as a company represents as a name!

    Thanks Cheers,
    •Jordan Knight•

  3. David says:

    Who should I contact in the Roland Garros organization in the case I would like to set a corporate booth in the tennis facility during the tournament?

    Thank for your help

  4. Christian Ulrik Hansen says:

    Hi. I can see that the ballboys etc. are wearing new balance shoes this year. So NB might be a sponsor for AO as well i suppose. I am not sure about the close though.

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